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Mobile Pay, Smart Speaker Brand Confusion Means No Winners
March 1, 2018
Google Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and clean, and which Google should have been building all along, is shaky at best.
FutureProof Retail President Di Di Chan: Combine Your Strengths
February 27, 2018
FutureProof Retail aims to redefine the in-store checkout experience. "From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy that experience -- everyone can."
Google Pay to Challenge Apple, Amazon
February 21, 2018
Google has launched its long-anticipated Google Pay app, which combines the features of the former Android Pay and Google Wallet into one platform, with new benefits designed to accelerate mobile payment use and retailer participation. The change, first announced last month, represents a bid to expand the use of Google's growing ecosystem to take on both Apple and Amazon in the e-commerce space.
Amazon Makes Free Whole Foods Deliveries a Prime Perk
February 9, 2018
Amazon has begun offering same-day delivery of grocery items from Whole Foods Market to Prime members in four select markets. For a minimum order of $35, Prime members get free two-hour delivery between 8 a.m. and 10 p.m. One-hour delivery is available for a $7.99 fee. Among the items customers can order for delivery are fresh produce, meat and seafood; flowers; and some alcoholic beverages.
Namogoo CEO Chemi Katz: Malware Can Ruin the Customer Journey
January 12, 2018
When all goes well, the customer journey "ends with buying a product," said Chemi Katz, CEO of Namogoo. "Hijacking interferes with the customer's journey. It can be a pop-up that the company didn't put there, or something that will lead a customer out of the website. It's any interference that doesn't come from the e-commerce business itself, but from a third party."
Winning Tactics for Marketing in the Micro-Moment
January 10, 2018
Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around "micro-moments."
7 Tips for Powerful Product Photos
January 9, 2018
Product photos are a vital part of e-commerce. Because they provide the central connection between customers and products, photos can make or break an e-commerce business. "You can have a great looking website and user interface, but if you don't have great product photos it is like driving a Mercedes with a flat," said Sam Werkmeister, CEO of
E-Commerce Trends in 2018: Voice, Subscriptions, Personalization
January 4, 2018
The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. "You're going to have a whole new frontier of commerce space driven through voice and brand recognition," said Michael Levine, marketing vice president at Photon. "It's going to be a different type of playing field for these brands.
Big Players Scored in the E-Commerce Battles of 2017
January 2, 2018
Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have the resources to either build or buy whatever they need to win."
6 Ways to Boost Your Mobile Commerce Performance
December 30, 2017
One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday, mobile shopping totaled 47.4 percent of visits to retailers' websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. "Traditional mobile sites aren't designed for the way people want to discover new products," said Qubit CEO Graham Cooke.
3 Ways to Buff Up Your Website and Do More Business
December 4, 2017
Let's face it: Your website is central to your e-commerce business. Upgrading your website is one of the most important things you can do to bring in new customers and sell more products. Sometimes, though, it's difficult to know exactly how to improve your site. To help you out with that dilemma, here are three ways to refresh your website and boost your business without breaking the bank.
Cyber Monday Sales Shoot the Moon
November 29, 2017
Online sales hit a new record of $6.59 billion on Cyber Monday -- a 17 percent increase from last year's sales for the day -- making it the largest online shopping day in history, based on Adobe Analytics data. Mobile shopping also broke records, starting with the channel's first-ever $2 billion sales day. Smartphone shopping accounted for more than 21 percent of e-commerce revenue.
Risky Scripts Pose Threat to Web Surfers, Say Researchers
November 28, 2017
A popular technique used by website operators to observe the keystrokes, mouse movements and scrolling behavior of visitors on Web pages is fraught with risk. The technique offered by a number of service providers uses scripts to capture the activity of a visitor on a Web page, store it on the provider's servers, and play it back on demand for a website's operators.
Black Friday Shoppers Embrace Mobile, Set New Online Records
November 27, 2017
U.S. retailers crossed a historic new threshold over Thanksgiving weekend as consumers set new records for e-commerce activity and embraced mobile shopping like never before. The record-breaking $5.03 billion spent online on Black Friday -- a 17 percent increase -- was in line with expectations. Consumers spent about $43.42 billion on e-commerce holiday shopping from Nov. 1 to Nov. 26.
Retailers, Etailers Brace for Invasion of the Black Friday Shoppers
November 15, 2017
A total of 164 million Americans, or 69 percent of the U.S. population, plan to shop Thanksgiving weekend, according to a new survey by the National Retail Federation. Upwards of 115 million people, or about 70 percent, plan to shop on Black Friday, the report shows, while 78 million plan to shop on Cyber Monday, 71 million on Small Business Saturday, and 32 million on Thanksgiving Day.
5 Ways Etailers Can Make Online Shoppers Feel Safe
November 8, 2017
At least 145 million Americans were impacted by a data breach at Equifax that netted thieves personal information such as names, addresses, birthdates, Social Security Numbers and driver's license numbers. That pales in comparison to the earlier Yahoo breaches, which affected more than 1 billion accounts. However, those incidents may be just the tip of a very large iceberg.
Amazon Sneaks In Third-Party Seller Discounts
November 7, 2017
Amazon recently began reducing prices on merchandise sold by third-party sellers, ratcheting up its market share competition with discount stores, including Walmart. The company has started to display a new tag, "Discount Provided by Amazon." Price cuts so far have been a little less than 10 percent on goods sold by independent retailers. Amazon has been absorbing the losses itself.
The Long Black Friday Shopping Day Has Dawned
November 6, 2017
Black Friday falls on Nov. 23 this year, but retailers already have begun to promote the huge discounts they plan to offer in its name. Some deals already are available to shoppers. Although Cyber Monday has grown in significance, Black Friday "is still significant as the kickoff to the holiday season," said Ray Wang, principal analyst at Constellation Research.
Google Aims to Turbocharge Online Checkout
October 24, 2017
Google on Monday rolled out an online payment service that's designed to accelerate the online checkout process. While the new offering isn't quite Amazon One-Click, it will eliminate many of the annoying steps that can slow down the online purchase process and often result in abandoned shopping carts. Pay with Google uses address and credit or debit card information users provide to Google to speed them through checkout.
PayPal Lets Messenger Users Send Money to Buddies
October 20, 2017
PayPal has announced the immediate availability of its peer-to-peer payment service on Facebook Messenger, making it easy to exchange money between friends and family. PayPal also introduced its first-ever customer service bot. Payments can be made in Messenger by pressing the blue plus icon when composing a message and then tapping the green payments button.
Retailers Slowly Embracing In-Store Tech Tools
October 16, 2017
Most retailers don't have the in-store technology to view customer information across various touchpoints, suggests a new study from Kibo. Fifty-eight percent of retailers who participated in the study, released last Thursday, acknowledged they did not have that capability. The study was based on questions posed to 115 retail executives during the Future Stores 2017 conference.
5 Ways to Give E-Commerce Shopping That Personal Touch
September 5, 2017
Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience -- one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase. This is where e-commerce personalization tech comes in.
Rise in Mobile Commerce Fuels Demand for Omnichannel Service
August 30, 2017
Omnichannel support and communications are becoming essential for brands, as consumers' increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities.
Walmart, Google Enter Voice-Shopping Fray
August 24, 2017
Walmart and Google, two of Amazon's biggest rivals, on Wednesday announced a partnership that will let customers use Google's Home speaker and a number of voice-assisted mobile devices to shop online at Walmart. Their mutual goal is to eat away at Amazon's dominant share in the e-commerce shopping space and the smart speaker space, in order to curb the growth of its giant ecosystem.
Fulfilling the Omnichannel Shopping Imperative
August 16, 2017
The omnichannel approach has become a byword in customer service, but retailers need to do more to make it happen, based on a recent study. Researchers tested 57 metrics across desktop, mobile and in-store buying touchpoints to evaluate the end-to-end omnichannel experience at 30 popular and growing retailers. Here's the problem: E-commerce absolutely is killing brick-and-mortar stores.
It's a Whole New World With Alexa
August 7, 2017
Voice computing is replacing the graphical user interface, Shawn DuBravac, chief economist of the Consumer Technology Association, said early this year at CES. Digital assistants will be integrated into many household objects, he noted. About 5 million voice-activated digital voice products had been sold as of January, and Bravac estimated 5 million more would be sold this year.
SEO, SEM Rule Retailers' Marketing Budgets
July 21, 2017
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study, which was a joint effort of Adam Software, an Aprimo company; WBR Digital; and ChannelAdvisor.
Consumers Are Ready to Embrace 'Futuristic' Payment Tech
July 14, 2017
As many as 80 percent of U.S. residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumers Viewpost published this week. Among its other findings: Nearly 51 percent of survey participants were paid electronically through direct deposit, and 83 percent of respondents believed paper checks would be eliminated completely within the next 20 years.
With Echo Dot at Bat, Amazon Scores Prime Day Home Run
July 14, 2017
Amazon has hailed its third-annual Prime Day promotion as its single biggest global shopping event ever. Held earlier this week, it garnered an estimated $1 billion in sales, surpassing year-ago sales by 60 percent and beating the company's prior Black Friday and Cyber Monday records. More members joined Prime on this year's Prime Day than on any other single day in the company's history.
The United States of Amazon
June 26, 2017
Amazon's significant expansion into yet another market -- this time, grocery stores -- dominated many of my conversations last week. Clearly, Amazon warned us. I've been here before -- back in the 1990s, when Amazon was just books, I was running the company's e-commerce unit. I got into an argument with one of the analysts focused on Amazon, who believed the company wouldn't go beyond books.
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