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How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
October 5, 2018
Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue.
ACLU Sues Facebook for Facilitating Gender-Biased Job Recruitment
September 19, 2018
The ACLU has filed charges of unlawful gender-based discrimination with the U.S. Equal Employment Opportunity Commission against Facebook and 10 employers accused of targeting job ads at males only. The ACLU, Outten & Golden, a Washington, D.C. law firm, and the Communications Workers of America brought the class action. The complaint alleges that Facebook delivers job ads selectively.
Death Watch Begins for Google
September 17, 2018
The EU has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real enemy of the people in its sights: social media companies and Google. France is even more aggressive, suggesting that the EU's "right to be forgotten" law should apply worldwide. Given that it actually does fall within the legitimate purview of government, it is hard not to agree.
Facebook Goes Into High Gear to Fight Election Meddling, Fake News
September 14, 2018
Defending against foreign interference in American elections is one of the priorities Facebook CEO Mark Zuckerberg said he has been focusing on this year. The issue is highly sensitive, and it is one that has garnered a great deal of discussion in media reports and on the Web. Special counsel Robert Mueller warned in a court filing this spring that foreign interference efforts were still going on.
Google Digs In Heels Over Global Expansion of EU's 'Right to Be Forgotten'
September 14, 2018
Google took on French lawyers at the European Union Court of Justice this week, in an effort to fend off expansion of the EU's "right to be forgotten" judgment. The EU's attempts to broaden the scope of that judgment would be "completely unenvisagable," and it could result in impositions on the values of different countries around the world, Google argued.
How Online Retailers Can Make the Most of Preorders to Maximize Sales
September 10, 2018
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be sometime soon.
To Resist Manipulation, Ask One Question
September 10, 2018
The level of effort devoted to manipulating our opinions is unprecedented. Granted, a lot of this has to do with the fact that most of the "free" online services we use aren't free at all. They are trading our ability to make measured opinions for advertisers' money, and some of these "advertisers" are foreign governments. There is one question we should be asking of any inflammatory story: Why?
The Thrill Is Gone for Many Facebook Users
September 6, 2018
American consumers' attitudes toward Facebook appear to be cooling, based on the results of a Pew Research Center survey. Forty-two percent of the roughly 4,600 people who responded to the May poll said they had taken a break of several weeks from checking the platform. "Facebook's probably losing subscribers for a number of reasons," said Frost & Sullivan's Michael Jude.
Senators Bash Google at Russian Election Meddling Hearing
September 6, 2018
An empty chair reserved for Google became the focal point for harsh criticism Wednesday at the U.S. Senate Intelligence Committee's hearing on Russian meddling in the 2016 elections. Facebook Chief Operating Officer Sheryl Sandberg and Twitter CEO Jack Dorsey testified at the forum. Several senators lambasted the absent company for being unwilling to answer important questions.
Dreamforce Considerations
August 28, 2018
The Salesforce people whom I speak with are all heads down and breathing hard in the big push to Dreamforce. In other words, things are normal for this part of the cycle. The big questions for each show are, "What will the vendor emphasize this time?" and "Will that be a tone set for the industry for the year ahead?" Sometimes the announcements set a tone but not always.
Facebook Cracks Down on Iranian, Russian Influence Campaigns
August 23, 2018
Facebook has removed more than 650 Facebook and Instagram pages, groups and accounts originating in Iran and Russia for "coordinated inauthentic behavior." The goal is to improve the trustworthiness of Facebook connections. Although it has been making progress in its efforts, the people responsible for the inauthentic activity are determined and well funded, Facebook said.
5 Steps to a Riveting Company Story
August 22, 2018
Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storytelling communication instructor at Storytelling Consultant. "We're hardwired to remember stories."
5 Strategies for Collecting, Creating and Circulating Customer Testimonials
August 14, 2018
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations.
The Internet's Truth vs. Fake News Showdown
August 10, 2018
Facebook earlier this week pulled the plug on the official page for Alex Jones, host of Infowars and noted conspiracy theorist. YouTube quickly followed, removing Infowars and Jones' videos. Facebook's move followed Apple's decision to pull five of Infowars' six podcasts -- including the "Alex Jones Show" and "War Room" -- from the iTunes and Podcasts apps.
The Social Utility 2
August 7, 2018
Social is nearing the end of its "hypecycle," the phase during which an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is good for. There's a really good case to be made for a technology that helps you keep in touch with your 200 besties.
Wheat and Chaff
July 31, 2018
I fear CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There's certainly a lot to say -- from continuing to talk about the care we take of customer data to explicitly renouncing some of the tactics.
The Challenge of Growing Your Social Network Influence
July 26, 2018
So, you want to increase your social network followers on Twitter, LinkedIn, Facebook and more? Great. Me too. But how? That is the key question everyone wants an answer to. I've been researching this and trying all sorts of methods -- some work and others don't. I have built a respectable following on LinkedIn with more than 100,000 connections, and I have 40,000 followers on Twitter.
What I Learned at the Conferences
July 7, 2018
The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn't appear to be slowing down. As an industry, it's rated at about $35 billion in revenues.
The Best Defense Against Fake News in Social Media
June 25, 2018
IBM just showcased Project Debater, and it just won against a top human debater using actual facts. We need the production version of this tool yesterday. The problem with fake news is that it is getting worse over time. We have always had issues with politicians and con artists trying to convince us down is up and to get us to do things that, were we informed, we'd never do.
Facebook Shores Up Its Position on Fake News Front
June 22, 2018
Facebook has announced new tactics to reduce the spread of fake news. Its efforts will include combining technology with human reviewers to identify and remove fake accounts; partnering with fact-checkers; and promoting news literacy. Facebook will expand its fact-checking programs to new countries, scrutinize photos and videos more closely, and increase the impact of fact-checking.
Avoiding Career Death by Twitter
June 4, 2018
The most popular show on ABC was canceled last week because the star of the show, Roseanne Barr -- known for saying and writing stuff that would get most of us fired -- did exactly what she was known for doing and got fired. ABC now looks like it is run by idiots because, really, who didn't see this coming? This outcome is one that could have been prevented relatively easily.
Teens Falling Away From Facebook
June 1, 2018
Ninety-five percent of teens have access to a smartphone, and 45 percent of teens are almost constantly online -- but younger Internet users do not connect on Facebook as much as their older peers do, suggests a new Pew study. Although Facebook dominated social media across all age groups over the past decade, it has taken a backseat to YouTube, Instagram and Snapchat among today's teens.
Benioff Endorses GDPR for US
May 27, 2018
Salesforce CEO Marc Benioff described Facebook as the "new cigarettes" in a recent appearance on the TV show CBS This Morning and called for the U.S. to adopt a national privacy law like the GDPR, which just went into effect in Europe. "Maybe this is a time where the government has to step in and regulate not just that product but really our industry," Benioff said, referring to Facebook.
Reining In Data-Crazed Tech Companies, Part 2
May 15, 2018
Several countries -- including the United States, France and Germany -- have pointed a finger at Russia for meddling in their elections. Russia used social media as a big part of that effort. Facebook has been scrambling to win back the public's trust since the Russia and Cambridge Analytica scandal. However, it's not clear what exactly hostile nation states have been up to on social media.
Solving Tech's Diversity Problem
May 7, 2018
I recently attended Dell Technology World, which shone a light on one of Michael Dell's passions: addressing the lack of gender diversity in the tech industry. Some time back he asked the most powerful woman at Dell, CCO Karen Quintos, to spearhead an effort to fix the problem. One of the leading experts on the problem, Howard Ross of Cook Ross, indicated it was getting worse -- not better.
Facebook's Clear History Privacy Option: Boon or Sop?
May 3, 2018
Facebook plans to offer members a tool that to prevent tracking of their online activity outside the network. The Clear History feature will allow users to see which websites and applications send Facebook information when they use them, delete the data and prevent Facebook from collecting and storing it in the future. It will take a few months to build the tool, Facebook said.
What's Next With Facebook?
April 27, 2018
Facebook and other social networks appear to have crossed the line with respect to privacy and censorship. Facebook has been accused of helping one side while hiding the other side in many important debates. It has been accused of exposing the personal information of its users, violating their privacy. These perceptions are problems that must be fixed. What's the next step?
Fighting Fake News and Forging Real Diplomacy
April 23, 2018
Two new initiatives -- a concerted effort by Apple and a massive educational effort called the "Pro-Truth Pledge" -- could help eliminate much of the fake news BS that is really messing up the U.S. at the moment. On another front, President Donald Trump's plan to meet with Kim Jong-un reminds me of a pivotal meeting between former HP CEO Carly Fiorina and then Apple CEO Steve Jobs.
Facebook Rolls Out European-Style Privacy Protections
April 19, 2018
Facebook has unveiled a comprehensive series of privacy enhancements designed to extend protections required by the European Union's GDPR to all of the social media company's users around the world. The updates, which include major changes to the company's terms and data policies, fulfill promises CEO Mark Zuckerberg made to House and Senate members in Washington D.C., Facebook officials said.
Facebook Peddles Future Behavior Data to Advertisers
April 17, 2018
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.
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Freshsales - Reply.ai
What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.