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Results 41-60 of 406 for Parks Associates
ANALYSIS

Voice-Controlled Online Entertainment Is Gaining Traction

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022, based on Parks Associates estimates.

AI Meets VR in New Nvidia Tech

"While interesting, the technology is in its early stages," observed Parks Associates analyst Craig Leslie Sr "The graphics aren't photorealistic, showing the fuzziness encountered with many AI-generated images," he told TechNewsWorld. "It will require significant improvement ...

ANALYSIS

Virtual Reality: Slow Growth but Expanding Use Cases

In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset, Parks Associates researchers found. Headset Owners Using Them Less...

ANALYSIS

When the News Went Live… Online

Recent surveys have confirmed the overall growth of social media news, growth among viewers 50 and older, and social media's place among young viewers. Sixty-seven percent of U.S. adults reported getting some of their news from social media in 2017, up from 62 percent in 2016, Parks Associates reported.

HBO Fires Back at Dish in Blackout Tussle

"At some point, an operator was inevitably going to have a carriage dispute with a Warner network and blame AT&T for anticompetitive behavior," said Parks Associates' Sappington "The fact that it was Dish, which directly competes in satellite and online services -- and so soon...

ANALYSIS

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022, based on Parks Associates estimates.

Despite Emmys, Road Ahead Is Bumpy for Streaming Services

"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix because those services account for much of the traffic across their networks," noted Brett Sappington, senior director of research at Parks Associates...

Sonos Welcomes Devs With Open APIs

The Sonos Sound Platform allows the company not only to serve its installed base better but also broaden its product portfolio, making its brand more attractive to high-end customers, said Brad Russell, an audio analyst at Dallas-based Parks Associates, a market research and consulting company specializing in consumer technology products...

Amazon’s DVR Scheme May Be Taking Shape

"A few weeks ago, there was news that Amazon Video would launch on Comcast's Xfinity boxes," said Kristen Hanich, research analyst at Parks Associates "We've also seen that Apple is forming partnerships to act as a streaming media portal, and that is a direction Amazon might b...

Nvidia’s Turing Chip Opens Door to New Virtual Reality Realm

However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas "This technology is primarily focused on professional graphics use rather than the ...

E-Sports Pioneers Are Making It Up as They Go

"Today, 62 percent of U.S. consumers in broadband households play video games at least one hour per week, and 10 percent of consumers in broadband households watch e-sports," said Hunter Sappington, research analyst at Parks Associates "This means that there is still a large p...

ANALYSIS

Who’s Your Buddy? The Evolution of OTT Video Partnerships

Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and volume of subscriptions will increase by more than 140 million New services h...

The IoT’s Perplexing Security Problems

"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates "There are a large number of devices out there with known weaknesses that can easily be exploited by commonly available attacks," she told the E-...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates "Its market entry approach was to introduce the HomePod as a high-quality speaker positioned for a whole home audio exp...

A Home Robot Could Be Amazon’s Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households "It's not a breakout product, but it's far and ahead the most commonly adopted robotic assistant," Parks Research Analyst Dina Abd...

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more widely available, they will open up new possibilities for presenting and consum...

Smart Homes: The Power, the Pleasure and the Pain, Part 2

Nearly 40 percent of U.S. interactive security systems dealers who participated in recent Parks Associates research reported that half or more of their sales included a smart home device. Nearly half the dealers who were not offering interactive systems said they planned to do so within the next 12 months...

ANALYSIS

The VR Experience: Challenges for a Growing Market

Feedback on the user experience from those who own or have tried VR headsets has been mixed, based on Parks Associates data. While the majority of survey respondents said they would like to be able to experience VR in their own homes, more than half also reported that they did not think the experience would be worth the extra expense of buying a headset. Most indicated that the experience exceeded their expectations, but one-fifth said it did not. One-third found the VR experience disorienting or uncomfortable...

Are Smart TV Designs Taking Home Security for Granted?

Security has been a growing concern with the increased use of smart television and video streaming devices, observed Brett Sappington, director of research at Parks Associates. "For many years, there was no reason to hack a television or a smart streaming media player," he ...

Apple’s HomePod Set to Barge Into Hot Speaker Market

"Apple is restricting Siri support for third-party applications, which may hamper growth of the product ecosystem and play as an advantage to competitors," said Dina Abdelrazik, a research analyst with Parks Associates Where voice commands are processed for the HomePod also co...

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