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"If it's relevant, timely and from a trusted source, consumers will be glad to receive a marketing message," GartnerG2 research director Denise Garcia told the E-Commerce Times. "Good offers can even turn into viral marketing campaigns on their own. But it's always a tightrope for advertisers. They have to be careful not to push too far."

"The ability to customize ads to a population, measure the effectiveness of a campaign in real-time and adjust the campaign if necessary makes the Web a natural for advertisers," GartnerG2 analyst Denise Garcia told the E-Commerce Times. Garcia predicted that additional marke...

Denise Garcia, research director at GartnerG2, told the E-Commerce Times that the Web will become a medium favored for brand-building, positioning and traffic gains. "Internet advertising is growing up, and there's going to be growing pains," she said. "Eventually, Internet a...

No one disputes that spam has exploded and that even more is coming. According to GartnerG2 analyst Denise Garcia, the US$200 billion-a-year direct mail marketing industry is looking closely at e-mail because of the low cost and high response rates of e-mail ads. Many new use...

"It goes back to advertising 101," GartnerG2 media research director Denise Garcia told the E-Commerce Times. "Advertising is about reach and frequency -- the Super Bowl gives you tremendous reach, but it's a one-time shot. Many dot-coms had a sense of urgency to brand and increase awareness as fast as possible, so they opted for this big reach in a very small amount of time and found it didn't work."

"It's definitely a step in the right directionfor Yahoo! as they diversify their revenue stream," Gartner analystDenise Garcia told the E-Commerce Times The new pay-for-play service, dubbed PremiumDocument Search, is based on a search enginecalled Special Collection, which was...

"We're already seeing (online) ads look more like TV commercials, and that's only going to continue," Denise Garcia, research director for media at GartnerG2, told the E-Commerce Times According to Garcia, that trend is great news for online media properties and others who rel...

"E-business is no longer just a buzzword," said Texas state securities commissioner Denise Voigt Crawford, board member of the National White Collar Crime Center. "It's here to stay and we must find ways to help consumers and businesses have confidence in the transaction technology they choose."

"The Internet is living up to the hype in as much as consumers around the world, and even more so in Canada, are jumping on board and are interested to learn more about what it has to offer," said Denise Pickett, Vice President of Consumer Marketing at American Express Canada. "The marketing challenge is to build the trust and confidence of consumers to encourage them to do business as well as browse." ...

"This is all about customers getting the answers they need to be successful," said Microsoft's Director of Online Support, Denise Rundle. "The pilot program proved to us that Ask Jeeves' service is a great mechanism for understanding exactly what our customers need. Listening and acting on customer feedback is what makes it possible for Microsoft to answer more than 250,000 questions a day on its online support sites." ...

"We're essentially tripling the number of users on the Internet as soon as Portal-to-Go starts shipping," said Denise Lahey, vice-president of Oracle's division for mobile and embedded technology. There are currently 300 million mobile device users globally, but only 120 mill...

According to Denison Bollay, President of ExperTelligence, "All users want to do is find the best selection quickly from the top shopping or auction Web sites. [Our new price comparison] simplifies searching multiple shopping sites for an item." For example, a user searching ...