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EXPERT ADVICE

The Shopping Cart Experience: Some E-Tailers Just Don’t Get It

I am an unadulterated, unabashed shopper. I shop online and offline. I window shop, make lists of things I would like to buy, and am on intimate terms with the latest online retailers, from Amazon and Endless.com to Woot.com, eBay and beyond. The frustrations the typical e-commerce sites present when it comes to the checkout line are many, but easily rectifiable...

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