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Existing CRM customers likely will ignore new product launches, as their systems tend to be the company backbone and single source of truth, suggested Darryl Praill, CMO at VanillaSoft. Most companies will consider an upgrade only when they need more sophisticated capabilities...
"Sales engagement" is a term that has been popping up more and more in the sales and marketing world. It's not a new concept, but the premise around its application has matured over the last few years. So, what is it? Good question. If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple channels such as telephone, email, SMS and social media.
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