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Is ‘Personalized Merchandising’ Becoming an E-Commerce Reality?

Brick-and-mortar merchandisers' shift from a product-centric to a customer-centric mentality is examined in a recent report from Gartner. By starting backwards from the known profiles of shoppers in every ZIP code, merchandisers can create extremely granular assortments for each store -- even down to sizing and color choices -- to increase sales and create loyalty...

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