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Schools Must Leverage Tech To Boost Response Time to Violence: Report

Schools are spending a flood of money on security products. Still, according to a new report from Parks Associates, not enough thought is given to how the products can be leveraged to better respond to violence in schools The market research and consulting company in Addison, ...

Cloud Gaming Poised for Takeoff

As of 2021, 75% of the heads of U.S. broadband households report playing video games for at least one hour a week, and 30% of those households acknowledge subscribing to or trying a trial of a free or paid gaming service, according to Parks, who is the president and CMO of Parks Associates, in Addison, Texas...

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

"Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don't believe it should be overly concerned," said Paul Erickson, research director at Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas...

Home Security Market Thriving Despite Dread of False Alarms

The market for home security systems continues to grow despite concerns about false alerts, according to a new report from Parks Associates Security system ownership is at an all-time high in multiple sectors, the report noted, with more than a third of U.S. broadband househol...

Study Finds Sports Is King Among Livestreamers

Events that are streamed live on the net are growing in popularity among internet households, especially live sports, according to a study released by Parks Associates The report, "Livestreaming: The Next Hot Video Market," indicates that more than 40% of U.S. internet househo...

Amazon Puts High-Tech Spin on Play Dates With Kiddie Video-Calling Device

"Only 30 percent of U.S. households have children at home, but these households pack a punch in terms of opinion power and money spent on electronics and home services," observed Elizabeth Parks, president of Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas...

Amazon Super Smart Fridge Is Reportedly in the Works

"All the major refrigerator brands want to have a replenish feature, where consumers can have their products automatically replaced, but it requires a heavy investment in technology," observed Patrice Samuels, a senior analyst with Parks Associates, of Addison, Texas, a market research and consulting company specializing in consumer technology products...

New iPad Mini Stars at Apple Refresh Event

"The iPad Mini is no longer a stepchild, the runt of the litter," added Mark N. Vena, senior director for smart home and strategy at Parks Associates The iPad Mini was one of Apple's most important announcements at the new product event, maintained Tim Bajarin, president of Cr...

Amazon Rolls Out End-to-End Encryption for Ring Video Devices Worldwide

End-to-end encryption can be compelling for consumers, observed Mark N. Vena,senior director for smart home and strategy at Parks Associates in Addison, Texas "Our research indicates that privacy still remains a big concern about smart home devices with many customers," he to...

Rapid Growth Makes Amazon Leader in Streaming Video Market

In its annual survey of the smart TV and streaming box market, Parks Associates revealed that Amazon, which had a lowly 12 percent of the streaming video market in 2015, surged to a 36 percent share during the first quarter of this year Amazon shares top honors with Roku, whic...

OPINION

CES 2021: What Worked, What Didn’t

To select the best session, I looked for content that most of us need right now, professional execution, and competence. Of the sessions I saw -- and I saw more sessions than ever before thanks to this show being virtual -- the best was "Home as the New Headquarters." This event was moderated by my old co-worker Brian Cooley and Paul Lee from Deloitte LLP, Jennifer Kent from Parks Associates, and Megan Wollerton from CNET Home.

Americans Balking at Buying Smart Home Devices

Some 46.7 million broadband households aren't ready to buy a smart home device, according to a survey released this week by Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas The households gave a number o...

Cloud Gaming Revenues to Soar to $12B by 2025

Kristen Hanich, an analyst with Parks Associates, noted that Microsoft has had some aggressive Game Pass promotions with the goal of bringing more attention and trial users to the offering "Once customers understand the value proposition of this model, many will stay and pay f...

Apple, Microsoft, Facebook Rumble Over Game Streaming Apps

Apple's decision could potentially hurt Microsoft's cloud gaming strategy."Cloud gaming has the potential to shake up the gaming industry's competitive landscape," observed Kristen Hanich, an analyst with Parks Associates "Traditional gaming is device-centric with gaming exper...

Amazon Gives Alexa App a Makeover

"As smart speaker adoption continues to grow, the user base has begun to tilt more towards a less technically adept consumer who is less likely to use the app to create reminders and routines and download new skills and voice apps," observed Kristen Hanich, an analyst with Parks Associates...

US Cloud Gaming Subscriptions Target $3B

According to Parks Associates, 30 percent of U.S. broadband households say they're interested in services that can deliver a Netflix experience for gaming. There is renewed interest, the research firm's report noted, in gaming services that can stream over the Internet and deliver games to multiple platforms without downloads and without taxing local processing power...

Nintendo to Retreat From Mobile Gaming: Report

"Nintendo wasn't able to monetize its mobile games in the way that it wanted to," observed Kristen Hanich, an analyst with Parks Associates, a Dallas, Texasmarket research and consulting company specializing in consumer technology products "In mobile, the freemium business mod...

ANALYSIS

Consumers Like Augmented Reality More Than They Know

Parks Associates tested consumer familiarity with the various augmented reality technologies and devices in one of our quarterly surveys of 10,000 U.S. broadband households. We found that only 12 percent of heads of U.S. broadband households considered themselves to be "familiar" with any one tested augmented reality device or technology. Familiarity was largely generational -- a quarter of Millennials and a third of Gen Z heads of households consider themselves "familiar."

Could Ads Become Potent Weapons Against Streaming Piracy?

"Among U.S. broadband households usingfree, ad-supported video services, 97 percent also subscribe to apremium OTT or pay-TV service," noted Brandon Riney, research analystat Parks Associates "NBCUniversal's upcoming Peacock streaming service checks both boxesfor consumers by ...

Providers Game System to Boost Broadband Speeds

Twenty-two percent of American broadband households have speeds from 100 Mbps to 999 Mbps, suggests a study Parks Associates released this spring. However, a greater number of households -- 39 percent-- have no idea what their connection speeds are Interest in speeds above 999...

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