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Results 1-20 of 22 for Rachelle Crum

Personalization: Telling E-Tail Customers What They Really Want

E-tailers are taking a new look at personalization these days as they hunt for more ways to cross-sell, upsell and encourage repeat business. E-commerce solutions providers and research firms are advocating the integration of personalization into online strategies as one way companies can optimize cross-channel marketing and keep pace with the industry's changing dynamics...

Borders Goes It Alone With New E-Commerce Site

Borders officially cut its ties with Amazon.com on Tuesday, with the rollout of its long-planned solo e-commerce site. The book retailer announced last March that it would go it alone online after teaming with Amazon for six years. ...

CBS Mounts Online Offensive With Cnet Acquisition

In a move to amplify its online exposure and capitalize on the burgeoning Internet advertising market, CBS has agreed to purchase Cnet Networks for approximately US$1.8 billion. ...

EXCLUSIVE INTERVIEW

Loopt’s Brian Knapp: Mapping Out a Proactive Privacy Strategy

Loopt has taken mobile mapping to a new level. The startup's application not only allows users to see where their friends are on a map, but also lets them text each other within the app and share photos. ...

EXCLUSIVE INTERVIEW

eFashion Solutions Chief Ed Foy on Giving Customers the CEO Treatment

It's all about image in the fashion world. An apparel or accessory designer's brick-and-mortar stores must appear ever so alluring to the passerby, and its magazine ads should leave readers pining for the latest fashions. Then there's its online store, which visitors expect to be faultless and continually impress them with eye-catching design, an endless inventory and top-notch security...

EXCLUSIVE INTERVIEW

AOL CPO Jules Polonetsky on Hitting the Privacy Sweet Spot

The privacy requirements of Internet users can vary widely. Some divulge the most personal details of their lives on blogs and social networking sites; others want to remain as anonymous as possible ...

TECH BLOG

Live From the Tech Policy Summit: The Communications Explosion

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TECH BLOG

Dodging a Recession’s Red Lights at the Pink Palace

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TECH BLOG

Wii Fit: Let’s Get Moving

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TECH BLOG

Live From eTail: Clever Companies, Customer Catering and Cowbells

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TECH BLOG

Live From eTail: E-Commerce Looks to a More Social, Virtual Future

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TECH BLOG

The TSA Blog: Is The Man Finally Listening?

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TECH BLOG

Finding a Common Thread in the Online Haystack

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TECH BLOG

Battling the Chicken Little Syndrome

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TECH BLOG

Is Google the Stay Puft Marshmallow Man?

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EXCLUSIVE INTERVIEW

GoTV’s Steve Bradbury on Monetizing Mobile Video

As mobile video gains popularity, new content providers are cropping up all over the place to compete for the attention of consumers -- and their recreational dollars ...

EXCLUSIVE INTERVIEW

Meebo’s ‘M’ on the Widget Revolution

Two-year-oldMeebo uses widgets to allow its users to send instant messages from any computer and chat with buddies on any IM system -- includingAOL Instant Messenger,Yahoo Messenger,MSN Web Messenger,Google Talk,ICQ andJabber -- without downloading or installing software. The site also lets users create an embeddable IM window, or widget, that they can add to personal Web pages. Meebo opened its platform to third-party developers in October...

EXCLUSIVE INTERVIEW

TV Guide’s Bob Shallow on the Evolution of Mobile Video

As the Web video craze continues to escalate, the market for this content is evolving. Advertisers are trying to cash in on clips by both amateurs and production companies; new Web sites catering to the trend are popping up; and video is gaining in popularity on additional platforms, notably mobile ...

Priority No. 1 at Digital Hollywood: Find the Golden Egg

In the shadow of the towering Hollywood sign, executives in the film, TV, music, telecom, Internet and technology industries are convening this week to compare notes on a new starlet: the tech-savvy consumer -- one who wants an all-access to pass to any and all content online ...

EXCLUSIVE INTERVIEW

Gomez’s Poepsel: Web Metrics Key for E-Commerce Success

It's an e-tailer's nightmare: In the constant struggle to keep up with online shopping trends and technology, a company relaunches its Web site with all the bells and whistles. However, it soon learns that the site's upload time is at a crawl, or its checkout is too slow. Sure, the firm did its homework in most departments, like design, but it neglected to measure its Web site efficiency from a user's perspective...

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