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Results 1-3 of 3 for Steve Lawrence

Speech Analytics: Can You Hear Me Now?

Society's expectations for more personalized products and services have risen. As a result, vendors need to better understand their customers and prospects in order to remain competitive in the marketplace. ...


The Search Engine Marketing High-Wire Act

With tough economic times upon us, it is more important than ever to maximize the effectiveness of search engine marketing (SEM) initiatives (defined as paid search, paid inclusion and search engine optimization) to drive both online and offline conversions. ...


Unified Communications: Lifeblood of the Contact Center

What is unified communications (UC) and why do you need it? UC is not unified messaging, and it isn't a unified desktop. But both of these technology solutions help to support a unified communications architecture. In fact, according to Aberdeen, a Harte-Hanks Company, UC is the convergence of such technologies as instant messaging, e-mail, voice over Internet protocol (VoIP), presence and e-commerce in or near real-time.

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