Mobile Advertising

Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...

Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their produc...

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases ...

An Illinois consumer says that on Sept. 26 he received a number of text messages on his cellphone from a company named DoNotPay, Inc., attempting to solicit his business. The messages allegedly urged him to sign up for the DoNotPay app, a service chatbot that its maker bills as "The World's First Ro...

Seven scamware apps found in Google Play and Apple's App Store corralled more than half a million dollars for their developers, according to Avast. The company discovered the malicious apps after a 12-year-old girl flagged a suspicious app promoted on a TikTok profile through its "Be Safe Online" pr...

Nintendo seems to be uncomfortable with the dominant business model in the mobile-gaming market, which allows players to download and start playing a game for free, then entices them to spend money on the software through in-app purchases. Those tactics have come under the increased scrutiny of regu...

Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users based on their browsing habits. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, iden...

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

Mobile search and buying continue to grow as the chosen means for consumers' online shopping. By 2021, it's estimated that 72.9 percent of online purchases will be made on a mobile device. If you factor in the Millennial and Generation Z demographics, virtually all sales soon will be mobile-generat...

The social media model has come under increased scrutiny following revelations of data misuse and news of executives reneging on some security commitments. People expecting to change the situation will need to address how social media works. This means changing not just the business model, which des...

Looking back at 2018, there's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's...

Vero has been enjoying a surge in user engagement in recent weeks, a trend that may be tied to growing user discontent over recent changes to Instagram's algorithm, along with an assortment of other objections that have been driving users away from the leading social platforms. Vero has rapidly move...

Mobile app use has become a powerful habit among U.S. consumers, based on new research findings from comScore. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are set in their ways and reluctant to...

Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value ...