Mobile CRM

INSIGHTS

Salesforce Connects With Marketing

A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years ago, when CEO Marc Benioff said the company would develop most apps for the small screen first. That was a concession that handheld devices would become the primary devices we'd all...

Nimble has released Nimble Mobile CRM 3.0, its contact and pipeline manager for mobile sales teams and professionals. Nimble Mobile CRM 3.0 unifies contacts from mobile, cloud-based and desktop records into one comprehensive relationship manager that surfaces the histories of conversations and provi...

"As services are getting more and more mobile, service needs to get mobile as well," said Tushar Makhija, vice president of revenue at Helpshift. "If you look at customer service over the last 10 to 15 years, first it was all about average handling time. If you grew quickly as a business, you needed...

Helpshift's new Web Chat application uses AI to help companies release scalable chatbots that can automate customer service through real-time interactions. The new AI-based tool, released last week, will boost Helpshift customers' ability to provide enterprise-grade support to their customers, the c...

Insite Software's new InsiteCommerce Mobile App is the first fully configurable white label mobile app built for leading manufacturers and distributors, the company said. The app supports everyone involved in the B2B e-commerce experience, Insite said -- from customers to channel partners, to field ...

INSIGHTS

The Vision Thing

Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal of precedent. Who had applications that could see, and how would this be used? For decades, we've been content with scanning documents and analyzing them with optical character ...

Omnichannel support and communications are becoming essential for brands, as consumers' increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructur...

Consumers want mobile apps with good in-app customer support, suggest results of a survey Helpshift released last week. Radius Global Market Research conducted the online poll of adults in the United States this spring. Among the survey's findings: Eighty-nine percent of respondents said they would ...

INSIGHTS

CRM Health Check

As an industry, CRM continues to grow and shower benefits on its users. It's hard to imagine that some businesses still don't use some form of CRM, but recent data suggests there are still businesses buying their first CRM solutions or changing vendors. It's a compilation of data from all over, with...

Zoho has launched Zoho One, an all-in-one business suite comprised of more than 35 integrated Web applications and an equal number of mobile apps. The suite offers single sign-on with centralized administration and provisioning. Each user has one secure account and access to the entire suite. An ad...

INSIGHTS

A New Service Model

People concerned about automation killing jobs might look at Helpshift's strategy and similar automation approaches that build help or support into mobile apps. These new models are re-inventing support to get the job done. Sure, they provide automated support in lieu of conventional agents, but the...

Hootsuite on Monday launched Amplify for Selling, a mobile-first solution that helps sales teams succeed on social by generating leads and fostering revenue-driving relationships. The new tool is an extension of Hootsuite's Amplify employee advocacy product, which is focused on the business-to-busin...

INSIGHTS

Salesforce Parallelism

For several years now, Salesforce has built distinct product lines that all work off the same platform and can integrate in interesting ways. There are product lines for the enterprise, small and mid-sized businesses, business-to-business firms and business-to-consumer operations -- and probably som...

Salesforce has announced the Sales Cloud Lightning PRM app as a replacement for partner portals and electronic data interchanges that lack modern features such as built-in mobile, social analytics and AI capabilities. The PRM app has an interactive Guided Setup Wizard that lets channel managers conf...

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