In a bid to chip away at Priceline.com’s market share in the online travel sector, discount travel service Hotwire.com said Friday that Trans WorldAir Airlines and Hawaiian Airlines have signed on with the company to sell theirinventory of unfilled airline seats.
Backed by six of the largest U.S. air carriers, the San Francisco,California-based company launched its Web site last month. It receives part ofits investment from American Airlines, America West, Continental, Northwest,United Airlines and U.S. Airways.
According to industry estimates, over three million airline seats areunfilled each week. Because Hotwire.com offers consumers unsold seats heldby its partners, the firm said it is able to offer significant discountsthat other traditional travel outlets and rival Internet brokers cannotprovide.
Unlike Priceline’s name-your-own-price service, Hotwire.com users receive afixed-price discount fare and are not required to submit their credit carddata before making a purchase.
However, the airline remains anonymous during the pricing process — apractice the company says enables the airlines to discount fares moreaggressively than they can in other channels.
On Hotwire, prospective travelers cannot choose a specified airline or flight.
With the field of online travel growing increasingly crowded, discounttravel services say the niche’s current climate is primed for competition.In a recent study, Forrester Research predicted that online travel saleswill climb to US$29 billion by 2003, a four-fold increase from last year’slevel.
Many observers in the industry point to the slowdown in airline ticket sales atPriceline.com, which spearheaded the Web discount travel sector, as proofthat consumers are looking elsewhere to book travel arrangements.
In its third-quarter earnings report issued earlier this month,Priceline.com said that its airline tickets sales have been waning. The company alsoforecasted that its revenue would decrease in the fourth quarter due toseasonal factors.
Despite its diversification initiatives, the name-your-own-price pioneer relies on airline ticket sales as its primary source of revenue.
Other Web ventures that are gearing to enter the discount travel fray have alsoencountered problems. Net travel site Orbitz.com, which is backed by a consortiumthat includes many of Hotwire’s partners, has been the subject ofongoing investigations by the U.S. Department of Transportation (DOT) andthe U.S. Department of Justice.
The agencies examined Orbitz’s business plans after critics complained thatthe company would restrict access to flight information and low-pricedtickets, ultimately elbowing out competition.
Orbitz is slated to launch inJune.