Yet another Android smartphone hit the market last week — but what’s surprising is that it comes from Commodore.
The device, named the “Commodore PET,” runs Android 5.0 Lollipop, and has a 5.5-inch full HD 1920 x 1080 IPS OGS display.
It has a 1.7-GHz 64-bit octa-core CPU, up to 3 GB of RAM, an earphone jack, a microUSB slot, dual SIM cards, and a 3,000 mAh removable battery.
The PET runs on 4G LTE, GSM and WCDMA networks.
Commodore last week launched the smartphone in Europe and is expected to roll it out to the United States at some point, though no date has been announced.
“Boy, this is a strange one,” remarked Rob Enderle, principal at the Enderle Group. “First, Apple brings out a new iPod, and then this. Time machine, anyone?”
Not a Brick House
The Commodore PET smartphone is from Commodore Business Machines, a UK-based firm owned by two Italian entrepreneurs, Massimo Canigiani and Carlo Scattolini, who said they have acquired rights to the brand and trademark for the mobile industry in 38 countries, including the U.S.
“It’s a trademark that has shifted hands repeatedly … and you’re not necessarily buying a philosophy and design consistent with the original Commodore’s,” he told TechNewsWorld.
“The Commodore PET is just a rebranded Chinese phone with two free emulators preinstalled,” said Massimo Battaglia, an Italian industrial designer who was credited in some media reports with having designed the phone.
“Google the Orgtec Wa1, which was presented in December for only US$145,” he told TechNewsWorld.
Although he acknowledged designing a concept for the Commodore PET a couple of months ago, “it was completely different,” Battaglia said.
He now emphatically distances himself from the device: “I did not design the Commodore PET, I am not linked with Commodore Business Machines, and I don’t want to be associated with that rebranding operation.”
Memories Are Made of This?
The PET’s tech specs are similar — but not identical — to those of the Orgtec Wa1.
Two models will be offered in black or white, one with 2 GB of RAM and 16 GB of storage for 289 euros, and the other with 3 GB of RAM and 32 GB of storage for 349 euros. Both have a microSD card slot supporting up to 64 GB of storage. A 32-GB microSD card comes with each purchase.
The PET smartphone has a 13-MP rear camera and an 8-MP front camera.
The emulators let owners play games written for the old-school Commodore PCs.
Who’s Gonna Want One?
The PET might appeal to Commodore aficionados, but “I’m not sure how many of us are still alive,” Enderle told TechNewsWorld.
With the right product placement, Commodore might be able to move “a decent number of phones” while the novelty holds, he speculated, but, “unless they eventually do something unique, I doubt they can hold the customers they initially get.”
The device might not make much headway in the U.S., Jude said, because “to get any traction here, Commodore’s going to have to line up a major carrier — and I think it’s going to have a hard time.”