CRM Report: BMG Music Service Chooses SmartTalk

Boulder, Colorado-based SmartTalk, Inc. said today that it has been chosen by music retailer BMG Music Service to host a direct marketing campaign.

The company said it would employ its mail, e-mail, telephony and Web channels to offer personalized special offers to potential BMG customers.

With over 10 million members, BMG is the world’s largest music membership service. It offers more than 12,000 titles from a variety of record labels.

The company’s Web site is also consistently ranked in the top 20 in terms of traffic by the Media Metrix rankings standard.

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