CRM Report: ShopNow.com Chooses Informatica

Palo Alto, California-based Informatica Corporation (Nasdaq: INFA) said Thursday that e-commerce consumer and business shopping portal ShopNow.com selected its Power Center data integration software to boost the company’s CRM capabilities.

Informatica said the software helps companies leverage their data for business intelligence by integrating Web-transaction data with other ERP systems and databases.

ShopNow.com’s portal hosts more than 60,000 merchants and recently also launched a business-to-business (B2B) portal.

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