Shares of Barnes & Noble (Nasdaq: BKS) rocketed up 5-5/8 to 34-1/2 on Thursday after the bookseller announced that the company will take barnesandnoble.com public in an offering that could be valued at $200 million. The stock gave back 1-1/4 on Friday, and this looks like a buying opportunity.
Considering that mediocre Internet IPOs are soaring on their first day of trading, it’s not far-fetched that the $200 million offering for this great brand name could end up being worth a billion dollars — or more. If a stock like Marketwatch (Nasdaq: MKTW) can run up nearly 500 percent the day it goes public, there really is no ceiling for a stock like barnesandnoble.com. Then again, Marketwatch’s rise was pure madness, and the madness has to end sometime.