E-Commerce Stock Watch: Look Ma, No Computer

E-commerce without a computer is already here. Discount broker Muriel Siebert & Co. (Nasdaq: SIEB) is now offering a pager that will let investors check their portfolio, get real-time quotes, send e-mail, and trade stocks wherever they are, whether it’s the office, the gym or at a bus stop. The pager can also be programmed to alert traders when stocks reach certain levels.

On Tuesday, an even bigger player announced that it plans to enter the game. Discover Brokerage, the online broker unit of Morgan Stanley Dean Witter & Co. (NYSE: MWD), announced that it will offer trading via the hand-held Palm Pilot computer.

In comparison, Siebert’s plan [$49 a month (US$), and $29.95 per transaction] seems more cost- effective. A Palm Pilot costs hundreds of dollars, and Discover’s service will cost $70 a month

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