E-Commerce Stock Watch: Validation for Online Booksellers

Could the New York Times be next?

Starting next week, the Wall Street Journal’s weekly bestseller list will include online book sales through both Amazon.com (Nasdaq: AMZN) and barnesandnoble.com (Nasdaq: BKS).

This is significant validation for these two booksellers, as well as a nice way to raise brand awareness. Meanwhile, competitor Borders (NYSE: BGP) probably isn’t too happy.

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