E-Commerce Stock Watch: Will Autobytel.com Finally Start Its Engines?

It looks like today really is the day. Online automobile dealer Autobytel.com was scheduled to go public on Wednesday, but Wall Street was still waiting as of mid-day Friday, reportedly because the company had to wait for final SEC approval.

Autobytel.com is expected to start trading today, after raising its IPO price yet again. The price is now $23 (US$) a share. On Tuesday, Autobytel.com raised the IPO price to $20-$22 from $16-$18.

Don’t expect the higher price to slow down the stock’s climb today. On Tuesday, Autobytel.com rival Autoweb.com (Nasdaq: AWEB) went public and closed up 186 percent, gaining 26 points to finish its first day of trading at 40.

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