HP Will Power 5,300 7-Elevens

HP has landed a US$55 million contract with 7-Eleven for deploying HP technology at 5,300 U.S. 7-Eleven locations. The five-year rollout schedule comprises more than 5,000 technology packages and on-site installations. HP’s customer-support organization will deploy the technology and will provide support services for the products, including servers, storage, networks and printing devices.

“HP technology helps us to differentiate ourselves from other retailers in the way we run our stores, select and distribute products, work with suppliers, serve customers and communicate to our key stakeholders,” said Keith Morrow, chief information officer at 7-Eleven.

The new technology will support 7-Eleven’s Retail Information System and is designed to help streamline the company’s traffic-management process to allow store operators to use in-store computers to reorder inventory and remove slow-moving items from store shelves.

According to a company statement, each 7-Eleven store, carrying about 2,500 different items, will now be able to tailor its inventory to meet customer demand much more easily. “Hot dogs, taquitos, bottled water and soft drinks are popular items sold in our store, while energy drinks, and health and beauty products are not,” said Walter Rust, a 7-Eleven franchisee, whose store outside of St. Louis caters to construction workers and nearby residents.

Each 7-Eleven store in the United States will have a dual-processor HP ProLiant ML330 server running Microsoft Windows Advanced Server 2003. HP collaborated with 7-Eleven to plan, design and deploy the set-up.

“Retailers like 7-Eleven that offer 24-hour convenience, seven days a week, must have a consistent, predictable IT infrastructure, yet one that can be easily adjusted to capitalize on change in their business environment,” said Leigh Morrison, vice president of Retail Sales and Solutions at HP.

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