Internet Brokers Add Services To Boost Bottom Line

As weak trading volumes and a slow Web advertising market take a toll on their results and stock prices, online brokers are moving fast to diversify their revenue sources.

However, it is still “too early to say” how the online brokerages’ movement into other sectors of the banking industry will go, Yankee Group analyst Lisa Melsted told the E-Commerce Times.

On Monday, Net brokerage E*Trade (NYSE: ET)launched a mortgage service and Ameritrade (Nasdaq: AMTD) said it is adding pre-market trading and a portfolio service. E*Trade’s move follows its

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