Stock Watch: Blue Martini Soars in Debut

Blue Martini Software (Nasdaq: BLUE) soared 34 25/32 in its first day of trading, closing Tuesday at 54 25/32.

The San Mateo, California-based e-business software and service company sold 7.5 million shares at $20 each through underwriters led by Goldman Sachs.

Blue Martini, which lost $9.93 million on revenue of $11.23 million in 1999, says its products help companies “build brand equity through direct customer interaction across Internet-related customer ‘touch points,'” like Web sites, wireless devices and more traditional venues.

As of March 31st, the company had licensed its software to 35 customers.

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