Stock Watch: China Venture Boosts Adatom.com

Adatom.com, Inc. (Nasdaq:ADTM) rose 1 5/16 to 8 5/16 Friday after the Milpitas, California-based Internet retailer said it will collaborate with the China Product Trade Net Center (CPTNC) to make Chinese-made goods available to U.S. businesses and consumers over the Web.

The company and the Chinese agency will establish “an electronic business-to-business and business-to-consumer marketing, selling and distribution system with back-end factory quality and level-of-service standards,” Adamtom said. The system will be in both English and Chinese.

While the venture is scheduled to start in about 60 days — after the receipt of “various Chinese business licenses” and agreement on a business plan — the sale of goods can begin before that, the company said.

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