iVillage (Nasdaq: IVIL) rose 15/32 to 7 13/16 Wednesday after the stock was given a buy rating in new coverage at Credit Suisse First Boston.
The online network aimed at women disclosed last week that it was in talks to sell its iBaby retail operations to Internet retailer BabyGear.com. Analysts have said iVillage may sell its other e-commerce units, which include Astrology.com, PlusBoutique.com and iMaternity.com.
iVillage shares are down from a 52-week high of $67.88, as losses have grown and key executives have departed. The company lost $25.2 million in the first quarter, as rising operating costs put pressure on results.