LifeMinders.com (Nasdaq: LFMN) was up 1 1/16 at 34 3/4 early Thursday, after the Herndon, Virginia-based e-marketing company announced it has increased the number of content distribution partners by 70 percent since January.
“As we continue to optimize the personalization of our massive member base, we are also improving our ability to monetize each of our interactions with members,” said Chairman and Chief Executive Officer Stephen R. Chapin, Jr. Among sites participating in LifeMinder’s targeted e-mail program are iVillage.com, AutoTrader.com and Epicurious.
LifeMinders shares are down from a 52-week high of 94 3/4, reached March 14th. The company, however, has steadily been adding customers, and its first quarter results beat analysts’ estimates.