Stock Watch: Sportsline Expands E-Commerce

Sports Web site Sportsline USA (Nasdaq: SPLN) is primarily known as a content company, but the company is busy beefing up its e-commerce presence. Shares of Sportsline climbed 1/13-16 to 35-1/8, one day after the company announced that it has completed the acquisition of Golf Club Trader, a privately held online retailer that specializes in the buying, selling and trading of used golf equipment.

Sportsline bought Golf Club Trader for $7 million in stock. Sportsline may be a good play for investors simply because of the popularity of sports-related sites, and its biggest competitors, like ESPN.com and CNNSI.com aren’t publicly traded companies.

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