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The Danger of Underestimating Your Brand’s Value

A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a comp...

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Squandering Customer Loyalty Is Risky Business

Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention to this. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, an...

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Mobile Pay, Smart Speaker Brand Confusion Means No Winners

Google Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and c...

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‘Different Strokes’ Approach Can Damage a Brand

One fundamental element of building a brand relationship with customers is consistency. Widely franchised companies like Starbucks compromise consistency, however. They employ several different business models instead of sticking to one. This approach confuses customers and hurts the master brand, s...

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The 3 Faces of Customer Care

Companies are run by people. Some do a great job of putting the customer first and growing, which ultimately rewards investors. Others don't. Some first focus on investors and numbers, simply not caring about or taking care of the customer. That approach can have a serious and long-term negative imp...

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Don’t Discount the Business Power of Emotions

What accounts for the amazing success of Apple and Starbucks? They both connect with users on an emotional level. This "secret" is evident to anyone who looks closely, and you can apply it to succeed with your own company and improve your own life. Apple was a struggling computer maker until the 199...

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Verizon’s Reawakening

Verizon is finally snapping out of the doldrums it has been stuck in for the last several years. It seems to be on a comeback trail, thanks to its new advertising campaign. Having followed the company for decades, I've noticed how all of a sudden, it is blowing its own horn again. This is what it sh...

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Uber Is Great Until It Leaves You Out in the Cold

Uber works great -- until it stops working, leaving your kid walking home alone on a cold and rainy winter night. Wireless technology opens up new avenues for innovation and excitement, with companies like Uber and Lyft. Most of the time, their technologies work just fine, but don't let your guard d...

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GoGo’s In-Flight WiFi Goes in Fits and Starts

Why is it that in-flight WiFi is almost always problematic? Every time I take a commercial flight, I sign up for the GoGo WiFi service -- and every time I am disappointed by something. My experience last week flying on Delta was no exception. After takeoff, I struggled to connect my iPhone. After sp...

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Which Is Best for You: iPhone 8, iPhone X or Galaxy S8?

Apple's iPhone and Google's Android operating system hit the marketplace one decade ago. Ten years later, there's still plenty of debate over which is better. I've lately been asked which of three new flagship phones is better: Apple's iPhone 8, its iPhone X, or Samsung's new Galaxy S8, which runs G...

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The Eve of the Self-Driving Revolution

A decade ago, there wasn't much talk about self-driving cars or autonomous-cars, but Toyota and Lexus were setting the stage with their self-parking cars. They aired television commercials showing how cars magically parallel-parked themselves. At the time, it seemed amazing, but that was nothing com...

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Artificial Intelligence vs. Echo’s Eavesdropping and Google’s Home Invasion

There's a lot of excitement about all the new artificial intelligence technology hitting the market -- like Amazon's Echo and Google's Home smart speakers, among many other products. However, there's also growing concern over how these devices may invade our privacy. These AI devices are designed fo...

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Are You Ready for a RoboCEO?

Here's a disturbing thought: A RoboCEO powered by artificial intelligence -- possibly based on IBM's Watson -- could be running some companies within the next decade. Not every company will warm to the idea, to be sure, but it's conceivable that the practice could begin. Are you ready to work for a ...

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