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CRM BLOG SAFARI

Making Smart CRM Choices for 2009

This year, companies seeking to invest further -- or for the first time -- in a CRM software system will find not only a wide array of vendors, but also a large selection of computing platforms to support the application. These can range from Software as a Service offerings typified by the standard-...

CRM BLOG SAFARI

SaaS Integration Woes and Other Things to Look Forward To in 2009

Finding business value in Software as a Service implementations is a perennial topic of discussion, no matter how established the SaaS business model becomes. In part, that's because it's more a business than a tech issue, and companies tend to focus more on features and functionality during the pro...

CRM BLOG SAFARI

Microsoft’s CRM Hustle

Microsoft CRM operations are in full swing, and bloggers are sharing tips and information. Update Rollup 1 for Microsoft Dynamics CRM 4.0 is now available. No, it's not a new release -- but as with anything Microsoft, the cyber-community is talking about implementation do's and don'ts. Microsoft is ...

CRM BLOG SAFARI

The Buzz About Beehive

Oracle introduced a new collaborative platform called "Beehive" at OpenWorld last week. To be sure, it was hardly the only announcement the enterprise software vendor made -- but it did serve as grist for many bloggers. Oracle is basically jumping on a bandwagon in the collaboration space, said Davi...

CRM BLOG SAFARI

The Many Points of Entry to Oracle OpenWorld

Oracle OpenWorld wasn't a day old before Twitter-like blog posts began peppering the Internet. Mike Gotta from the Burton Group posted notes encapsulating his essential gleanings from Charles Phillip's keynote. Paul Greenberg was equally terse in his posts, which numbered at least five by the middle...

CRM BLOG SAFARI

Ruminations on CRM Following Gartner’s Industry Bash

Gartner's CRM conference is always a big event for the industry. The 2008 gathering, which just wrapped, was no different, with attendees leaving the Gaylord National Resort and Conference Center in Oxon Hill, Md., in a thoughtful mood over the direction CRM is heading. Not surprisingly, there was a...

CRM BLOG SAFARI

The Long Wait for Mobile CRM: Are We There Yet?

CRM users have been waiting for a viable mobile CRM market ecosystem to develop for years. To be sure, the industry tantalizes users with news that this or that vendor or offering or solution will herald mainstream application of this technology. For the most part, though, it hasn't happened yet, sa...

CRM BLOG SAFARI

SugarCRM Leaps and Bounds and Other Cool Moves

Last week, SugarCRM made version 5.1 generally available. With its beta release earlier this year, the open source CRM provider broke new ground, providing innovations in business intelligence and an intriguing mobile app for the BlackBerry and the iPhone. Developers are particularly excited about t...

CRM BLOG SAFARI

Bringing Web 2.0 Behind the Firewall

Some of your employees have a blog -- approved, of course -- as do some of your customers. In addition, your employees have been posting videos from the latest trade show on your Web site, as well as on some of your partner Web sites. Your latest project is the funneling of customer comments from yo...

CRM BLOG SAFARI

The Customer Loyalty Myth

Do loyal customers translate into steady sales or profits? Intuitively, the answer should be yes -- and indeed, customer loyalty is a significant metric by which companies rate their performance. However, there a few problems with the concept of customer loyalty and a corporate strategy to develop i...

CRM BLOG SAFARI

Microsoft Ready to Hit the Gas on CRM Accelerators

Microsoft will be rolling out eight CRM "accelerators" for its Dynamics CRM product line in the second half of 2008. On the Javista blog, Microsoft's Reuben Krippner gives readers a thorough update on what they will offer customers. On the Microsoft Dynamics CRM Team Blog, he shares information for ...

CRM BLOG SAFARI

Landslide – and Other Moving and Shaking – in the Blogosphere

Landslide has a friend in blogger Chris Bucholtz, who writes, "Here's what Landslide provides in the new release: a single-screen interface that walks its users through the standard tasks that CRM fulfills -- gathering data on customers and leads -- and then beyond that into a set of processes that ...

CRM BLOG SAFARI

Customer Conversations: Approach With Care

One best practice forward-looking companies have adopted is being proactive with online conversations that criticize, question -- or hopefully compliment -- a company's products or services. Not enough companies do this, of course, and of those that do, most do it more out of curiosity than anything...

CRM BLOG SAFARI

Microsoft Plugs Dynamics, Cloud Services

Microsoft held its Worldwide Partner Conference last week, and Sonoma Partners' Mike Snyder summed up the event's highlights. "Once again, Microsoft CRM was a featured product at the conference! Microsoft sells thousands of products, but CRM gets plenty of attention," he wrote. "During the opening k...

CRM BLOG SAFARI

Sizing Up the Cloud

Merrill Lynch has predicted that the cloud computing market could reach $160 billion by 2011. By any measure, in any industry, that's a huge number -- it's astronomical for one that can only be described as "nascent." To be sure, the potential for cloud computing is immense. Still, Merrill Lynch may...

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