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CUPERTINO BUSINESS REPORT

Will iPad Scratch the Surface, or Vice Versa?

Despite Android device makers' best efforts, Apple has ruled the tablet market for years with its iPad line. But one of the company's oldest rivals will soon come knocking, and this week it showed off just how it plans to enter the tablet scene. Microsoft's Windows 8 operating system will be built w...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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