Archive

SUCCESS STORY

Bronto Software: New Age E-Mail Marketing

Bronto is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change dramatically around it. While questions are often raised about whether e-mail can remain an effective marketing c...

SUCCESS STORY

Azul Systems: Jazzing Up Java

In early 2002, the founders of Azul Systems wagered that Java was going to become a prominent enterprise platform. If that happened, they suspected enterprise customers of Java would soon need relief from the pain points caused by poor scaling and disappointing deployment costs. Azul Systems CEO and...

SUCCESS STORY

Bill Me Later: The ‘Frictionless’ Online Payment Alternative

Given the powerful double-digit growth of e-commerce during the first decade of the industry, few merchants worried that a payment alternative to credit cards or the well-established PayPal was needed. More recently, however, as e-commerce growth rates slow, the fast-growing, credit card-free altern...

SUCCESS STORY

Detroit Trading Exchange: Swinging the Door Wide Open for Auto Leads

Working with online car sales leads since the early part of the dot-com era, the cofounders of the Detroit Trading Exchange saw firsthand the inefficiencies in the market and set out to address them. The result is a robust and active trading exchange where car dealers and others bid to buy more than...

SUCCESS STORY

Xactly: Putting Method in the Madness of Sales Force Compensation

As an executive at Callidus Software, Chris Cabrera was frustrated at the mid-market deals he often had to leave at the wayside. There were firms that basically could not afford Callidus' on-premise incentive compensation software, nor the integration and implementation costs that would accompany su...

SUCCESS STORY

Specific Media: From New Car Rewards to IPO Dreams

Building a multimillion-dollar business wasn't really on my mind at age 18. Tired of working odd jobs, I saw potential in online advertising. So, in exchange for a share in the startup, I persuaded my older brother Chris to let me charge $99 to his credit card for a domain name. For $33, third broth...

SUCCESS STORY

Bidz.com Auctions: Consumers Love to Win

Bidz.com is successful now, but it had very humble beginnings. I started Bidz in 1998 with no computer experience. I had no preconceived notions of how e-commerce should look and feel to customers. I didn't know how an e-commerce company should be run. I had owned many different types of businesses ...

SUCCESS STORY

The Capterra Story: Bootstrapping an Online Marketplace

In the summer of 1999, I was researching potential software partners for a Web hosting company. I originally thought it would take only a few days to identify the leading vendors in areas ranging from ERP to CRM and e-commerce, but after weeks of research I had barely scratched the surface. While it...

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