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PODCAST

Peering Into the Future of Online Video

2010 saw many large retailers experiment with online video. According to eMarketer, nearly three quarters of all U.S. retailers featured video on their sites in Q4 of 2010, which is up 55 percent from a year earlier. They created homepage videos, how-to videos and select product videos on their webs...

EXPERT ADVICE

Breaking Out of the Mobile Commerce Metaphor Trap

Retailers aren't investing seriously in mobile platforms right now, and who can blame them? Despite the lofty percentage growth cited by mobile shopping advocates, retailers privately lament anemic mobile conversion rates and report total revenue figures that can kindly be described as "modest." En...

EXPERT ADVICE

Pushing the Online Video Pedal to the Metal

Online video has come a long way in a short period of time. In the last year alone, the use of video on websites has moved from an interesting anomaly to a critical feature that boosts search engine result standings, increases stickiness and improves conversion rates. The number of companies making ...

Google’s Content-Farm Algorithm Yields Bitter Harvest

Late last month, Google deployed a new algorithm intended to improve the quality of its search results, and as some critics feared, the results have in several cases hurt legitimate websites. The algorithm was meant to clamp down on website owners gaming the system to raise their standings in search...

OPINION

Technology Cured My Bad Case of Shopaphobia

With Black Friday fast approaching, I've been thinking a lot about how various forms of technology have become ingrained into our everyday lives. You may be wondering exactly what the busiest shopping day of the year has to do with the spread of new technology. That's a fair question. The answer -- ...

SUCCESS STORY

Sneaking Up on E-Commerce Search Powerhouses: TheFind

In May, TheFind reached a notable milestone: It overtook Yahoo Shopping to become the No. 2 search engine for retail queries, according to comScore. Google holds the No. 1 slot. A relative newcomer, TheFind has posted remarkable growth in a short period of time. In April, for example, it grew 175 ...

Google Sweetens Commerce Search Deal for Big Retailers

Less than a year after its product launch, Google Commerce Search has arrived at its 2.0 iteration. The most notable change is a new pricing structure that allows retailers with up to 50,000 products in inventory to acquire a license to the hosted solution starting at $25,000 per year. That's a 50 p...

EXPERT ADVICE

Don’t Give Discount Holiday Shoppers Any Reasons to Walk Away

The holiday shopping season is rapidly approaching, but optimism is fading for many online retailers, with sales growth expected to trend negative through the remainder of the year. As frugal shoppers continue to cut back on discretionary spending, retailers have responded with deep discounts and s...

EXPERT ADVICE

Meeting the Cost-Effectiveness Test With E-Commerce Innovation

Online retailers are facing new challenges today. While more people are shopping online, there are more sites for comparison shopping, and in this difficult economy, people are spending less. Price discounting may help create sales now, but if it is the foundation of your customer acquisition and re...

ANALYSIS

Internet Love: Intel Shows How to Sex Up a Tech Survey

Sure, it's a survey commissioned by a major tech company, which should trigger "Star Trek"-style alarms in most newsrooms. The headline, though, might draw some journalistic interest considering recent Dow Jones gyrations: "Most Adults Find Internet Access Essential to Daily Life in Today's Economy:...

Microsoft Clicks ‘Buy,’ Spends $486M for Shopping Site

In a move that's left some observers scratching their heads, Microsoft has acquired a German comparison shopping site, Ciao, for $486 million in cash. Ciao, which is owned by Wilton, Conn.-based Greenfield Online, provides consumer reviews and ratings as well as comparative prices from e-commerce co...

Microsoft Turns Search on Its Ear With Cash Rebates

In its most aggressive and creative effort yet to challenge Google in search and search advertising, Microsoft has unveiled a plan to give cash rebates to consumers who use its Live Search and end up making online purchases. Live Search cashback essentially shares advertising revenue with end users,...

STARTUP TO WATCH

iStorez: Putting a Fresh Gloss on E-Mail Newsletters

The promise of the Web has long been the ability to personalize, and the shopping experience is no exception. Startup iStorez is trying to bring a twist to the personalization of e-commerce, using proprietary technology to create a dynamic shopping experience that leverages the special offers that s...

High-End CE Sales Online, Part 2: New Shopping Tools and Trends

Though opinions are mixed, industry experts and economists expect a reasonably good holiday retail sales season this year despite an economy struggling with higher oil and import prices, decreasing home values and the after-effects of mortgage market problems. Online holiday sales, in particular, s...

Marketing Automation Solutions for Startups, Part 1

Designing effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for start-ups and small to medium-sized businesses competing with larger and better established e-tailers, as well as the rapidly growing number of ...

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