Archive

B2B in a Web 2.0 World, Part 3: TV Media Relations

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparentl...

EXPERT ADVICE

Closing the Loop on Marketing Strategies

A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies, and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of t...

Content Integration: Cure for the Common CRM

Pharmaceutical companies manage large quantities of content about their product lines. However, unlike other industries, the challenge of managing this information is exacerbated by regulatory and compliance demands and the need to manage information from multiple "touch points" across a diverse cus...

EXCLUSIVE INTERVIEW

eFashion Solutions Chief Ed Foy on Giving Customers the CEO Treatment

It's all about image in the fashion world. An apparel or accessory designer's brick-and-mortar stores must appear ever so alluring to the passerby, and its magazine ads should leave readers pining for the latest fashions. Then there's its online store, which visitors expect to be faultless and conti...

Report: No Recession for CRM

The customer relationship management industry will grow by 14.2 percent this year, Gartner forecasts in a new report, with revenue expected to surpass $8.9 billion. Last year, the CRM industry registered $7.8 billion in global sales, based on preliminary revenue figures. The market is expected to co...

Lyris Launches E-Marketing Portal

Lyris, best known for its e-mail advertising services, has launched a portal meant to give online marketers a place to foster community and learn from one another. Lyris plans to formally launch the LyrisHQ portal at the Ad:tech conference next week. The site is already live, offering content and in...

Google Gives Spreadsheet Junkies Doc Gadget Fix

Google has introduced a new set of tools to let Google Docs users amp up their online documents -- particularly their spreadsheets. Gadgets for spreadsheets now lets users embed graphical representations of their data directly in their spreadsheets, as well as publish the gadgets on the Web. The too...

Portals in an Enterprise 2.0 World

The front office meets the back office at the Web 2.0 enterprise portal. The enterprise 2.0 portal is a single accessible location intended to consolidate resources and serve up data from systems throughout an organization so that each "touch" a company has with its customers, prospects, partners an...

ANALYSIS

Delivering Value With Marketing Asset Management

The proliferation of marketing channels and globalization remain key challenges for every organization. Digital content continues to expand at exponential rates as new marketing channels surface. CMOs and marketing executives are looking for ways to deliver more than simple asset repositories with c...

Portals in an E-Commerce 2.0 World

For anyone doing business online, commerce meets collaboration at a Web 2.0 portal -- a mutual touchpoint for a company, its partners and customers as well as a personalized filter of information and services found on the Web. The goal: aggregating high-value information about people, products and s...

Salesforce.com Marshals Unstructured Data With Spring ’08 Release

Salesforce.com has released its Spring '08 update, building on the Content and Ideas modules that debuted in its Winter '07 edition and boosting standard customer relationship management functionality. The primary purpose of the Content and Ideas applications is to give users more tools to manage un...

A Future Without Software Maintenance Fees

Software as a Service, service-oriented architecture and Web 2.0 technology are fundamentally changing the way people and organizations work, enabling greater degrees of collaboration and restructuring everything from business and operational processes to the way software is licensed and priced, acc...

IBM’s Road Map to the Heart of Microsoft Turf

IBM continues to emphasize software as part of its future road map. In laying out a plan to use its Lotus franchise to expand the number of small- and medium-sized businesses using its applications, Big Blue is taking aim at a key part of rival Microsoft's core market. At its annual Lotusphere trade...

ESBs Finding Their Place in the Mix

Some recent Iona Technologies announcements point up the growing practice of multiple ESBs within enterprises, often associated in a federated manner, and sometimes using ESBs tasked with specific types of integration duties. Iona is taking a "hybrid" approach to ESB offerings, with a coordinated op...

Choosing a Linux Distro, Part 2: Favorite Flavors

For a computer addict, choosing a Linux distribution is much like being an unsupervised child in a candy store. So many flavors with so many choices make the task of picking just one type of candy a near-impossible -- but fun-filled -- task. For a consumer or business exec who must pick a Linux dist...

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