Archive

Ground Shakes Beneath Google as EC Debates IP Privacy

European approval of Google's $3.1 billion acquisition of DoubleClick may be in doubt as privacy hearings held by the European Commission get underway. The hearings are focusing on whether Internet protocol, or IP, addresses should be considered personally identifiable information. The risk to the p...

TECH BLOG

Is Google the Stay Puft Marshmallow Man?

If you lived under a rock throughout 2007 and recently surfaced to catch up on technology news, you likely will not recognize Google. Sure, the company still dominates the search market, its logo looks the same, and it continues to offer Gmail and other Web-based products. However, the "don't-be-evi...

FTC Blesses Google-DoubleClick Union Despite Privacy Furor

Google received an early holiday present from federal regulators Thursday, as the Federal Trade Commission granted a wish the search giant has had on its list since April -- approval to complete its purchase of interactive advertising agency DoubleClick. The Federal Trade Commission approved the dea...

Microsoft, Viacom Ally in Google Ad Assault

In a significant boost for its Internet unit, Microsoft has reached a long-term deal to work with media giant Viacom on content and advertising distribution, an agreement worth an estimated $500 million. The partnership calls for Microsoft's Atlas to become the exclusive advertising platform for all...

SUCCESS STORY

Specific Media: From New Car Rewards to IPO Dreams

Building a multimillion-dollar business wasn't really on my mind at age 18. Tired of working odd jobs, I saw potential in online advertising. So, in exchange for a share in the startup, I persuaded my older brother Chris to let me charge $99 to his credit card for a domain name. For $33, third broth...

FTC Chief Balks at Google Recusal

Google's proposed $3.1 billion merger with DoubleClick encountered another stumbling block this week when two privacy groups filed a petition with the FTC, asking its chairwoman, Deborah Platt Majoras, to recuse herself from voting on the deal because of what they say is a conflict of interest. Ther...

M&As in 2007: Redrawing the Battle Lines

Looking back over the course of 2007, it's clear the technology industry's landscape has shifted since the year began. Not only have market forces lifted some companies up while pushing others down, but a series of mergers and acquisitions have reshaped competitors' territories. "We've certainly see...

M&As in 2007: Redrawing the Battle Lines

Looking back over the course of 2007, it's clear the technology industry's landscape has shifted since the year began. Not only have market forces lifted some companies up while pushing others down, but a series of mergers and acquisitions have reshaped competitors' territories. "We've certainly see...

M&As in 2007: Redrawing the Battle Lines

Looking back over the course of 2007, it's clear the technology industry's landscape has shifted since the year began. Not only have market forces lifted some companies up while pushing others down, but a series of mergers and acquisitions have reshaped competitors' territories. "We've certainly see...

Salesforce Launches Community-Building Service

Salesforce.com has rolled out a service for its customers that allows them to share data, sources and leads in a social network. The service, which the company is not making available commercially, is a cross between a partner relationship management portal -- which Salesforce.com offers commerciall...

EC to Delve Deeper Into Google-DoubleClick Deal

The European Commission will open an in-depth investigation into Google's proposed purchase of interactive ad giant DoubleClick, dashing the search company's hopes for a swift end to the ongoing regulatory review. The commission now has until April 2, 2008, to render a final ruling on the proposed $...

Privacy Advocates Pressure FTC to Create ‘Do Not Track’ List

As the Federal Trade Commission geared up for its Town Hall meeting at the end of this week focusing on electronic behavioral marketing techniques, privacy advocates banded together to urge the agency to give consumers a way to opt out. Specifically, nine privacy organizations have requested that th...

Microsoft Goes Cheek to Cheek With Facebook

Microsoft will pay $240 million for a small ownership stake in Facebook and the right to deliver ads to its members around the world, a move that values the four-year-old social networking firm at $15 billion. The agreement, billed as a strategic alliance by the two companies, calls for Microsoft to...

Google Draws Nielsen Into Its Advertising Web

Google and Nielsen have formed a relationship designed to help advertisers create targeted ads for viewers and track how and where their advertising dollars are delivering a return. Under the agreement, Google will provide Nielsen's demographic data through its Google TV Ads advertising platform. Go...

Microsoft Ends Resistance to EU Antitrust Ruling

Microsoft will not appeal the 2004 ruling against it by European antitrust regulators any further and has reached an agreement to bring it into compliance with all aspects of the ruling's wide-ranging penalties. Microsoft had the option of appealing a ruling made in September by the Court of First I...

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