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OPINION

CRM, Vertical Markets, and the Rise of the Partner

Several macro trends are working their way through the CRM industry right now and having a direct impact on how CRM is sold. These trends include application hosting, tailoring horizontal CRM applications to fit the specific needs of vertical markets, and increasing reliance by software vendors on ...

CRM Trends for 2005

Twelve months ago, CRM faced some resentment in many organizations, but as the year progressed it began proving its value. "2004 was mainly a year of validating that CRM works, rather than [focusing] on major new functionality. A lot of companies focused on governance and integration, making what th...

SugarCRM Debuts Open Source CRM Software

SugarCRM, developer of Sugar Sales commercial open source customer relationship management (CRM) application built on pure LAMP (Linux, Apache, MySQL, PHP) environments, has the release of Sugar Sales Professional. Incorporating Sugar Sales 1.5, a new distribution that also debuted last Thursday, Su...

FIVE-MINUTE SALES PITCH

SalesLogix QuickStart for CRM

Best Software's QuickStart is designed to help beginning CRM users quickly clear the initial hurdles that accompany any enterprise application deployment. The company's strategy is to home in on small and mid-size customers embarking on front-office automation projects or larger companies piloting t...

FIVE-MINUTE SALES PITCH

More Than One New ACT! in the Works

Over the course of the last six months, Best Software has launched six new versions of ACT!, the small-business contact management application. Some of them are the typical product upgrades and releases expected of every vendor. Others, such as ACT! for Web, ACT! for PocketPC and ACT! for Palm, are...

PRODUCT PROFILE

Oncontact Client Management Software 6.0

Oncontact Software's client-management software (CMS) offering, tailored for the mid-market, promises comprehensive functionality in a simple package. The software features advanced analytics for campaign and marketing management as well as account management, out-of-the-box call-center integration,...

PRODUCT PROFILE

Maximizer Enterprise 7.5 Targets Small, Mid-Size Firms

Maximizer Enterprise 7.5, from Maximizer Software, is designed to address a CRM challenge that looms large for most small and mid-size companies: identifying customer needs rapidly without having to make huge capital outlays. The new version of the CRM suite, introduced late last year, integrates cu...

FIVE-MINUTE SALES PITCH

SalesLogix: Still Right in the Middle

During a year when all the enterprise software heavyweights are coming after the CRM mid-market, the SalesLogix division of Best Software wants to remind the world that it always has focused on the small- to medium-size enterprise. SalesLogix general manager Tim Fargo told CRM Buyer this is an impor...

FIVE-MINUTE SALES PITCH

Salesforce.com Looks Beyond CRM

Over the past year, Salesforce.com has launched a number of products, including applications for both the high and low end of the CRM market, and offline and mobile editions. Early next year, the company will roll out a billing product that will include contract management and order management featu...

Sneak Preview of Microsoft CRM

According to the CEO of a reseller of Microsoft's yet-to-be-released CRM tool, the product has both strengths and weaknesses for the mid-market companies it is intended to serve. Ben Holtz of Green Beacon Solutions told CRM Buyer that his firm has had a beta version of the application in-house for s...

PRODUCT PROFILE

ACT! 6.0

For those familiar with it, ACT! -- the contact management application from Best Software -- conjures up the picture of a remote salesperson, perhaps working at home, trying to keep track of leads and phone calls. That picture is accurate, according to ACT! division general manager Greg Head. But He...

PRODUCT PROFILE

SalesLogix Launches New Version

Best Software has introduced version 6.0 of SalesLogix, which includes a new tiered architecture and enhanced features designed to make life easier for its primary user base -- sales reps. SalesLogix 6.0 is based on a three-tier architecture that facilitates data integration with any applications th...

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