Archive

Google Juices Mobile Ad Delivery

Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For e...

Twitter Flies Advertiser API

Twitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors. The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140...

Google Provides a Clearer View of Glass

After nearly two years of research, testing and developers-only access, Google announced Wednesday that consumers would finally be next to view the world through Glass, the company's augmented-reality glasses project. Those users can participate, however, only if they are the winners of a social med...

Microsoft Shoots for New Outlook.com Users by Targeting Less

Microsoft has made its new Outlook.com email service generally available, following six months of receiving and incorporating user feedback. The service is ready to scale to a billion people, the company said, and Hotmail users will be shifted over to form the core of that base. The preview attracte...

Despite Denials, China No Doubt Sponsored Hacks, Insists Mandiant

A study on Chinese hacking practices issued by U.S. security firm Mandiant sent shock waves Wednesday through the technology and business worlds. A large number of cyberattacks on American corporations, organizations and government agencies are coming from a building near Shanghai that houses, as on...

Burger King Grilled, Jeep Sideswiped During Twitter Hacks

The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to rep...

ANALYSIS

Building Social Into the Customer Service and Support Infrastructure

Surprisingly, many customer service organizations have yet to put their toes in the water when it comes to social media engagement. In fact, fewer than half of them actively respond to consumer complaints via Twitter and other social media channels. For companies that do actively engage in social me...

BEST OF ECT NEWS

The End of the Print Era

Electronic communications are reshaping personal life, and may right now be causing the rapid demise of print. Media academics know well the theories of Marshall McLuhan. He came up with the phrase "the medium is the message," and the term "global village," among other juicy contributions to our com...

Yahoo Picks Up Speed With Alike Acquisition

In case investors have any doubts that Yahoo sees its future in mobile, events of the past few days should dispel them once and for all. News surfaced Tuesday that Yahoo has acquired Alike, a mobile app that guides users to find nearby venues and places to visit. The acquisition was announced on Ali...

WHICH APPS DO I NEED?

All Things Appy: 5 Best Chrome Web Reference Apps

The Dictionary.com extension is distinct from Dictionary.com's app for Chrome which merely opens a Web page. The extension lets you double-click on any word, on any Web page, to see the definition in a pop-up box -- or you can enter the word in a search box. Both are fast ways to look up words, and...

Raytheon May Know Where You’ve Been – and Where You’re Going

Raytheon reportedly has developed software capable of quickly mining social networks for information that can reveal where particular individuals have been and where they may be going. The Rapid Information Overly Technology reportedly can track check-in posts and geotagged photos in social media. F...

SPOTLIGHT ON SECURITY

Attack on Fed Exposes Weak Patch Maintenance

While many Americans watched the wrap-up of the Super Bowl Feb. 3, the band of hackers called "Anonymous" broke into a Web-facing server at the Federal Reserve and pilfered a list of some 4,000 people who work in the banking industry -- many of them ranking executives at banks and credit unions. Lat...

PRODUCT PROFILE

NextPrinciples Makes Integration Paramount

NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPri...

EU’s Cybersecurity Plan Requires Members to Report Attacks

The European Union on Thursday announced a strategic plan designed to prevent and respond to cyberdisruptions and attacks. The heart of the plan: a requirement that all member states and key Internet enablers -- including some U.S.-based companies -- must report attacks. Web-based companies and crit...

Investors Give Yelp Mixed Reviews

Yelp's revenue and monthly unique visitors rose during its most recent quarter, but the site still reported a net loss as it funded expansion into new markets. The site, which provides information and crowdsourced reviews about local restaurants, entertainment and businesses, reported a net loss of...

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