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Microsoft's message on console price is unlikely to hit core gamers and enthusiasts, who are more conscious of hardware improvements and performance than cost, Parks Associates Director of Broadband and Gaming Michael Cai told TechNewsWorld "The early adopters know the value,"...

Both companies have worked to innovate the user interface of console gaming and to incorporate physics and motion sensing, Parks Associates Director of Broadband and Gaming Michael Cai told TechNewsWorld Two-Pronged Pricing...

While Nintendo's original Game Boy found its greatest audience among young gamers, the space is now opening up to more young adults, business people and older, casual gamers,Parks Associates Director of Broadband and Gaming Michael Cai told TechNewsWorld Reporting that there a...

A rift between the different factions had been ongoing for a few years and eventually led some vendors to abandon their efforts to craft an IEEE standard. "One would think that with all that was at stake, vendors would have been able to forge a compromise, but that did not turn out to be the case," said Kurt Scherf, a vice president with market research firm Parks Associates...

There is a growing market for the PS2, as well as for the original PlayStation and older consoles and games, Parks Associates Director of Broadband and Gaming Michael Cai told TechNewsWorld PS2 Is Number One...

Sony President Phil Harrison's keynote at GDC -- complete with screens of digital fish swimming and aerial flying -- was "amazing," according to Parks Associates Director of Broadband and Gaming Michael Cai, who said the line for the talk went around the building "They're prom...

Parks Associates estimates the online gaming market was worth about $1.6 billion in 2005 and is on track for steady growth for the next several years, reaching $4 billion -- making it larger than online music -- by 2010. Much of that growth is expected to come soon "This year...

"If you have to delay, you better make it a big bang once it comes out," Michael Cai, director of broadband and gaming for Parks Associates, told TechNewsWorld. "If Sony is smart, I suspect they'll do that." In addition to Blu-ray DVD technology, analysts speculated that issue...

Indeed, 42 percent of U.S. households have broadband Internet access, according to Parks Associates Lowering the Barriers...

Most households that are not on the Web already have little intention of logging on. So says a study released by market researcher Parks Associates on Friday The study found few new households willing to subscribe to Internet services, which, the study predicted, would limit 2...

Would-be competitors keep on trying, lured by the rapidly growing online entertainment market. U.S. consumer spending for on-demand gaming, music and video services will grow by 260 percent in the next five years, according to "Digital Lifestyles: 2006 Outlook," a new study from Parks Associates. Revenues will grow from US$2.4 billion in 2006 to nearly $9 billion in 2010...

Once a bright star on the video game playing field, Atari and other North American game publishers are suffering at the end of the five-year console refresh cycle. It is typical during such cycles to see minimal sales during the first and fifth years, Parks Associates Director of Broadband and Gaming Michael Cai told the E-Commerce Times...

Parks Associates senior analyst Michael Cai agreed, telling TechNewsWorld he believes gamers will be influential because video game consoles, unlike high-definition DVD players, are subsidized by game sales. High-definition graphics and quality also happen to be of utmost importance when it comes to the overall gaming experience and consumer motivation...

Another factor is the prevalence of wireless LANs among consumers. In fact, this networking option became the primary way of connecting smart device in 2005: Parks Associates found that 52 percent of U.S. households now have WiFi home networks compared to 50 percent relying on wired Ethernet...

Parks Associates senior analyst Michael Cai told TechNewsWorld that although PC gaming software sales are down, there is still an audience of core gamers who spend significant amounts of time and money updating their gaming PCs, something that cannot be done with consoles over their lifetime of about five years...

As MPEG4 H.264's impact on the video market expands, its tentacles are reaching out to other market sectors. "Sony has already started to integrate MPEG 4 H.261 support into its Playstation game console," noted Parks Associates' Scherf Apple Computer has added H.264 support to...

"With the $399 options, there is no competition with the older generation consoles," Parks Associates senior analyst Michael Cai told TechNewsWorld. "They're taking that window and saying we're first, we think we're better -- why not charge a little more?" Surprise to Many...

"With the $399 options, there is no competition with the older generation consoles," Parks Associates senior analyst Michael Cai told TechNewsWorld. "They're taking that window and saying we're first, we think we're better -- why not charge a little more?" Xbox 360 Times Two...

Parks Associates analyst Michael Cai told TechNewsWorld the costs of producing the PlayStation were greater than the costs of making the Xbox, mainly because the PS3 has Blu-ray high-definition DVD support and because Sony uses the Cell processor, which is also more expensive than the Power PC processor used in Xbox 360...

"The fact is, except for a handful of crooks who really want to make a profit from pirated CD sales, the majority of consumers are innocent and the rights control prescribed by the DRM adequately satisfies their needs," Harry Wang, research analyst, Parks Associates, told TechNewsWorld. "If the control on CDs is reasonable and considerate of consumers' usage patterns, with other incentives, such as bonus features or reduced pricing, I don't believe consumers will continue to balk at it in the long run."