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Some 60% of consumers believe their self-monitoring home security systems keep them just as safe as monitoring provided by security pros, according to research released by Parks Associates "Consumers view self-monitoring as a way to be notified of what's going on in their home...

Landing NFL Sunday Ticket was a major factor in YouTube TV's subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas "YouTube T...

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas “We’re also...

"Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E," said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas "Wi-Fi 7’s key differentiating feature over 6 and 6E is...

"In the consumer space, there is low familiarity with the term augmented reality," Kristen Hanich, an analyst with Parks Associates, a Dallas market research and consulting company, wrote in the Connected Consumer Newsletter "However, most consumer use is of popular applicatio...

Telly will help streaming companies afford the content they need and want through an always-on ad experience, observed Elizabeth Parks, president and CMO of Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas...

Schools are spending a flood of money on security products. Still, according to a new report from Parks Associates, not enough thought is given to how the products can be leveraged to better respond to violence in schools The market research and consulting company in Addison, ...

As of 2021, 75% of the heads of U.S. broadband households report playing video games for at least one hour a week, and 30% of those households acknowledge subscribing to or trying a trial of a free or paid gaming service, according to Parks, who is the president and CMO of Parks Associates, in Addison, Texas...

"Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don't believe it should be overly concerned," said Paul Erickson, research director at Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas...

The market for home security systems continues to grow despite concerns about false alerts, according to a new report from Parks Associates Security system ownership is at an all-time high in multiple sectors, the report noted, with more than a third of U.S. broadband househol...

Events that are streamed live on the net are growing in popularity among internet households, especially live sports, according to a study released by Parks Associates The report, "Livestreaming: The Next Hot Video Market," indicates that more than 40% of U.S. internet househo...

"Only 30 percent of U.S. households have children at home, but these households pack a punch in terms of opinion power and money spent on electronics and home services," observed Elizabeth Parks, president of Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas...

"All the major refrigerator brands want to have a replenish feature, where consumers can have their products automatically replaced, but it requires a heavy investment in technology," observed Patrice Samuels, a senior analyst with Parks Associates of Addison, Texas, a market research and consulting company specializing in consumer technology products...

"The iPad Mini is no longer a stepchild, the runt of the litter," added Mark N. Vena, senior director for smart home and strategy at Parks Associates The iPad Mini was one of Apple's most important announcements at the new product event, maintained Tim Bajarin, president of Cr...

End-to-end encryption can be compelling for consumers, observed Mark N. Vena,senior director for smart home and strategy at Parks Associates in Addison, Texas "Our research indicates that privacy still remains a big concern about smart home devices with many customers," he to...

In its annual survey of the smart TV and streaming box market, Parks Associates revealed that Amazon, which had a lowly 12 percent of the streaming video market in 2015, surged to a 36 percent share during the first quarter of this year Amazon shares top honors with Roku, whic...

To select the best session, I looked for content that most of us need right now, professional execution, and competence. Of the sessions I saw -- and I saw more sessions than ever before thanks to this show being virtual -- the best was "Home as the New Headquarters." This event was moderated by my old co-worker Brian Cooley and Paul Lee from Deloitte LLP, Jennifer Kent from Parks Associates, and Megan Wollerton from CNET Home.

Some 46.7 million broadband households aren't ready to buy a smart home device, according to a survey released this week by Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas The households gave a number o...

Kristen Hanich, an analyst with Parks Associates, noted that Microsoft has had some aggressive Game Pass promotions with the goal of bringing more attention and trial users to the offering "Once customers understand the value proposition of this model, many will stay and pay f...

Apple's decision could potentially hurt Microsoft's cloud gaming strategy."Cloud gaming has the potential to shake up the gaming industry's competitive landscape," observed Kristen Hanich, an analyst with Parks Associates "Traditional gaming is device-centric with gaming exper...