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Results 21-40 of 116 for Kelly Shermach

If Disaster Strikes, Is Your Company Ready?

Since the events of Sept. 11, 2001 -- and more recently, Aug. 29, 2005 -- disaster recovery has moved to the forefront of executive minds in corporate America. Terrorist attacks and natural catastrophes have prompted reviews of data storage practices, customer care locations and tech support ...

Taming CRM in the Retail Sector

AsCRM solutions emerged, retailers with private label credit cards and catalog operations adopted the technology with a clarity many other retailers lacked. They already had a wealth of information, and they understood that CRM provided a tool set for dataanalysis and optimization ...

What HIPAA Means for CRM and Vice Versa

The Health Insurance Portability and Privacy Act -- more commonly known by its acronym "HIPAA" -- targets specific electronic data and communication processes in medical organizations. Adopted in 1996, HIPAA sets standards for the use and disclosure of patient information ...

Travel Disruptions: Using CRM to Soften the Blow

As if the airlines haven't had enough challenges since Sept. 11, 2001, British authorities were compelled to introduce a new one at the beginning of August. In addition to weathering economic downturns, volatile bankruptcies and merger flirtations, airlines now must comply with new carry-on restrictions due to a foiled terrorist plot ...

B2B: Getting Search Engine Marketing in Sync

When a searcher types a word into Google or Yahoo, organic and paid results populate the return screen. Because competition for top rankings in search results is steadily increasing, business-to-business marketers are challenged to develop ever more sophisticated search strategies ...

Data Mining: Where Legality and Ethics Rarely Meet

More than ever, knowingly or unknowingly, consumers disseminate personal data in daily activities. Credit and debit card transactions, ATM visits, Web site browsing and purchases -- even mobile phone use -- all generate data downloaded for analysis and customer profiling. Collectors may use this data to enhance customers' experience, but may also share information with marketers more focused on customer acquisition...

Summer E-Tail Study Forecasts Holiday Readiness

E-tail industry leaders are crowned -- and laggards exposed -- in a new Web site study conducted byKeynote Systems, a San Mateo, Calif.-based Web performance and measurement firm ...

EXCLUSIVE INTERVIEW

Artifact CEO Mark Wesker: SMBs Can Measure Up in Outsourcing

Mark Wesker, president and CEO of Artifact Network, has been involved in the software industry for nearly 15 years. The co-founder, president and COO of Sequoia Software in 1992, he stayed on after Citrix Systems acquired the company in 2001. With a year as vice president of Internet strategy under his belt, Wesker left Citrix to co-found Artifact in Baltimore...

Proving the ROI of RFID

Three technology companies have joined together to propel radio frequency identification applications forward. OATSystems, ADT Security Systems and Intel are paying for technology implementation to win grocery retailers over to RFID investment ...

Marketers Don’t Need Fancy Methods to Fill in Missing Data

The recent reinvention of marketing has sent the discipline to measure its efforts. With new metrics, expressly communicated goals and number-gathering in ad campaign executions, product launches and channel sales, marketers expect to remake their art as science ...

IT Services Are Moving Offshore, but Is the World Ready?

Recent data out of McKinsey & Co. reveals that offshore outsourcing providers have only captured 10 percent of a potential US$300 billion business. One opportunity for new growth is IT services. Business processes outsourcing will continue along the curve it has established, but McKinsey predicts IT services will be offshored in greater numbers ...

CASE STUDY

Social CRM Provides Answers for Fundraisers

The impetus for CRM development was business-to-business's need to capture customer and prospect information, note sales, marketing and service contacts, and nurture relationships through better communication internally and externally ...

As Tech Job Cuts Decline, Employers Chafe at Demands of Workers

New data shows that job cut announcements in the tech sector are waning. Employers, though, hardly needed a research study to tell them that hiring has new challenges ...

GPS on Junior: Parents Tracking Children Through Cell Phones

Global Positioning System technology exists in nearly all mobile phones, but is obscured from use on most except in emergency situations. Recently, however, the Walt Disney Internet Group announced that its new family-oriented Disney Mobile service will enable parents to tap into GPS location services to determine their children's whereabouts ...

Emphasizing the ‘Retail’ in the Retail Bank Experience

Personal banking is called retail banking in the biz because traditionally consumer banking occurred in a building on Main Street, Anytown, U.S.A. The bank sat among department and hardware stores, coffee and flower shops. In the eyes of consumers, it was another downtown retailer ...

Mobile Workforces: Better Living Through Technology

According to a February JupiterResearch survey, 59 percent of small businesses that generate between US$100,000 and $5 million in annual revenue and 74 percent of those making in excess of $5 million are heavy users of mobile phones. Whether they work on their own or have 100 employees, more than half of small businesses rely on mobile phones ...

Blogosphere Making Marketers of Consumers

For years, marketers have shuddered at the realization that consumers are on to them. They've worried about saturation, about people ingesting so many advertisements and marketing messages on an average day that no one has a chance at standing out. Marketers have created a whole lexicon around the phenomenon, then used it among themselves to describe their victimhood and excuse failed campaigns...

CASE STUDY

Collaborative Six Sigma Project Benefits Three Companies

According to a McKinsey & Co. survey conducted in June 2005, leading B-to-B companies that conduct collaborative projects with supply chain partners and end customers increase their revenues and profits by more than 20 percent on average. But joint projects are rare in B-to-B because process chain members worry about sharing internal secrets with others, even their partners and customers...

BEST OF ECT NEWS

Global Outsourcing: The Road Ahead

Since the end of the U.S. presidential campaign, the issue of outsourcing has ceased to be daily fodder for television news outlets. But it remains an issue that many American corporations struggle with on a daily basis ...

Customer Satisfaction and Willingness to Pay

Companies allocate significant resources to customer satisfaction measurement and improvement ...

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