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Results 41-60 of 116 for Kelly Shermach

The True Meaning of Software Solutions

In today's marketplace, the word "solution" appears beside the word "software" so frequently that we unconsciously stutter the pair of words rather than one or the other when talking about new purchases or shopping for something to aid our businesses ...

INDUSTRY ANALYSIS

Analysts Weigh In on the Oracle-Siebel Deal

On Monday, Oracle announced its US$5.85 billion acquisition of Siebel Systems, its largest competitor and tag-team vendor to many of its customers ...

CASE STUDY

Marketing’s Intellectual Capital Generates More Money for Revlon

Today's organizations increasingly experience the creep from the general tracking of customer contacts and responses by CRM to the general tracking of marketing activities and their returns by the CFO ...

Beyond Checking, Banks Focus on Total Customer Relationships

According to the American Bankers Association, the average consumer has two accounts with any one bank. One is typically a checking account, and with the plethora of free checking options available today, that one hardly counts. It's not profitable ...

Using Brand as Base, Kodak’s Value Goes Digital

As one of the primary functional prongs in CRM, the marketing department should use coordinated customer data to advance the sophistication, even the science, of its practices ...

Marketing Budgets Up, Satisfied Customers Down

Despite 2004 marketing budgets estimated at US$9.45 billion by the American Bankers Association, 93 percent of banks do not treat inbound consumer inquiries as sales opportunities. They spend money on marketing, but for what? ...

CRM Through Branded Payment Cards

Loyalty schemes had been around for years before their sponsors paired them with purchase power on credit or debit cards ...

Are Government Jobs Going to Foreign Workers?

The federal government's IT force is aging, and this year will see half of those employees retire, reports say. Additionally, the public sector has retained many of its legacy systems at the same time as private-sector industries have walked through fire and burned through considerable funds to upgrade their antiquated systems, integrate their data sources and build new audit trails...

BEST OF ECT NEWS

Controlling Outsourcing

Even when companies outsource some functions, they often keep control over far more than their core competencies. Unless outsourcing will deliver a cost savings with equal or better service quality, they keep it in-house ...

Technology Can’t Fix Trust Breach

In the recent cases of customer data sales by bank employees, employers came face to face with their biggest security challenge: trusting their employees ...

The ROI of CRM

With C-level executives, CFOs in particular, taking a greater interest in their organizations' investments, pressure for return on investment (ROI) numbers hits the usual functions -- production, sales, human resources and information technology -- and marketing, which is being held to greater accountability for its spending ...

Does Online Advertising Enhance Offline Sales?

In the economic clouds of recent years, marketers discovered a silver lining in multichannel marketing. Numerous reports and case studies showed that online marketing of big-ticket items such as automobiles improved offline purchases. Similarly, mail-order catalogs prodded many stay-at-home shoppers to shop online, their virtual carts jammed with clothing and home furnishings...

Phishing Grows in Severity, Sophistication

Phishing is one of the most significant threats to online consumers, and as the incidence of this type of fraud increases, so does the perpetrators' average take. Phishers who lucked out and lured several customers of a British bank into false communications recently made off with an average of 5,000 pounds sterling, or US$9,348, per phished account...

Can E-Billing Solve the Phishing Problem?

Phishing as a way of pilfering private consumer information has become a major security concern. What started as fraudulent e-mail requesting personal information has morphed into sophisticated phony eBay transactions and fake online bill-pay opportunities ...

Software Converts Data into Visual Maps

The theory goes that each side of the brain controls a distinct mode of thinking: holistic and synthesizing on the right and logical and sequential on the left. Many people believe that they lean to one side or the other in their approach to learning and doing ...

ChoicePoint and Data Security

ChoicePoint Inc., a seller of information about most households and their inhabitants, became an overnight household name last month ...

The Rise of Enterprise Portals

The demand for enterprise portals -- software that connects the applications at work inside a company -- will be strong for the next five years, according to "Two Technologies, One Direction: How CRM and Enterprise Portals Can Coexist," a recent report by IDC ...

The Challenges of VoIP

Vendors of voice over Internet protocol (VoIP) services have made big promises to corporate America and consumers about the cost savings to come from VoIP. The possibilities of VoIP savings have stirred excitement even among jaded CFOs ...

Mobile Marketing Comes to North America

Interactive marketing has come a long way. In 2005 it will appear more often not only on the big screen -- the computer screen, that is -- but on the little screen of the mobile phone as well. With a cell phone the constant companion to more than 170 million Americans, there's a lot of potential ...

The Future of Global Outsourcing

Since the end of the U.S. presidential campaign, the issue of outsourcing has ceased to be daily fodder for television news outlets. But it remains an issue that many American corporations struggle with on a daily basis ...

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