- Welcome Guest
- Sign In
- Welcome Guest
- Sign In
Sales systems are a regular feature of the CRM suite, and if you didn't know better you might think that garden-variety sales force automation (SFA) is about the only thing you need. That might have been true a few years ago, but we're seeing that changes in markets and economies can have a great effect on what we sell and how we sell it. Consequently, the software we use to sell must evolve as well...
The indirect sales channel has emerged as a sales environment distinctly different from conventional business-to-business or business-to-consumer selling. This shifting focus is long overdue, especially in industries such as technology, where a high percentage of products are sold through distributor and reseller networks that require different approaches to selling and management...
Back when I sold software for a living -- this would be during the last ice age -- a witty software developer in my company stuck a floppy disk to his filing cabinet with a refrigerator magnet. Scrawled on the disk's label were our flagship product's name and the words "source code." ...
It's not often that I get much of a response to a column, but my recent piece about spyware prompted several letters -- and not just the "let-me-tell-you-about-my-experience" kind ...
Daniel H. Pink has written an interesting book that has important implications for the future of CRM. A Whole New Mind: Moving from the Information Age to the Conceptual Age, to be published next month, is excerpted in the February issue of Wired magazine ...
A while ago I wrote about the problems caused by various forms of malicious software that download to your computer while you are surfing the Internet ...
U.S. District Judge Denise Cote of the Southern District of New York, presiding in Manhattan, ruled that a provision of the agreement was illegal because it would have limited the ability of non-settling parties to reduce the amount they would have to pay if a jury found them liable. Cote said the arrangement violated a portion of the 1995 Private Securities Litigation Reform Act...
"What happens in a large law firm is you're always looking to sell yourservices," Denis Pombriant, managing principal at Beagle Research and a CRM Buyer columnist, said "Large law firms get a lot of work from big corporations. Big corporationsbuy services from people they know...
Quite a few companies are offering solutions that provide automated customer service in one way or another. There is a lot to be said about this trend, and much of it is good ...
Over the last few weeks, I have been busy putting the finishing touches on a new report scheduled for delivery to market later this month. My premise was that there might be a lot of enterprising companies in CRM or closely associated markets that are either new or that have new ideas that we should pay attention to ...
Will the move give SAP a quick boost in market share? It's hard to tell, analysts say. SAP's quick response to the PeopleSoft buyout may help, but that's not enough to change the marketplace dramatically by itself, says Denis Pombriant of Beagle Research "I think it's shrewd ...
I got an interesting press release the other day. Headlined "SalesForce Loses CRM Lead," the release said that a new hosted CRM company, FreeCRM.com, claims 13,500 customers to Salesforce.com's 12,500. Hence the leadership change. As you might expect from the name, this company has amassed its considerable hosted CRM community by giving away its product...
At its best the selling life can be great fun, full of action and accomplishment. At its worst it can make pushing on a string look like the essence of productivity ...
Time to go out on a limb, put everything on the table, and make some prognostications about what the big stories will be in and around CRM in 2005. This is all based on the best available research and written with the confidence of knowing that no one will remember any of it by next December. Here goes: ...
Earlier this fall an MBA student from MIT's Sloan School gave me a call.He wanted to invite me to be a panelist at the Seventh Annual MITVenture Capital Conference. The conference was run by students and ispart of something called MIT Innovation Week ...
The end of the year is always a good time for top ten lists andforecasts of things to come. It's a way for analysts and pundits to showhow smart we are and that we "knew it all along" -- or at least toexhibit our 20/20 hindsight ...
Sales methodologies and sales force automation (SFA) are a combination that should be a natural fit. In practice, however, method support is poor in most current forms of SFA. Sales managers want their representatives to follow the company's defined methodology, but often salespeople veer off course, wasting time and resources. Most importantly, when salespeople go off on a tangent, their data trails leave little hint of what they have accomplished, making it harder to coach them later...
Like millions of other Americans, I sometimes struggle with pop-up ads and spyware. Given an opening, these small programs can bring even the fastest new computer to its knees. Luckily there is a cottage industry growing up around this problem, and there is also a lot of free software available to help cleanse our computers from the worst effects of this class of software. But although this is a growth industry, it is not one that advances the productivity of the average worker or enhances the gross domestic product...
For several years now CRM vendors have been touting their customer satisfaction scores as a way to claim an advantage over their competitors. But for just as long we have watched as a trend emerged showing company after company changing their CRM brand. Changing CRM vendors is not a trivial process. It involves a good deal of work, not to mention a write-off of the previous CRM investment, although a great deal of the learning from the first experience goes into helping make the second implementation a success...
Loading ...
