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Beagle Research founder Denis Pombriant told CRM Buyer that he is skeptical of SAP's approach because no mid-market vendor offers anything predefined that users buy and use off the shelf. Instead, customization is key. He noted that the business processes companies should focus on are not concentrated in a single domain, such as SAP's proposed marketing and campaign management areas, for example. Real business processes, such as "lead to order" or "order to cash," cross domains...
Shoshana Zuboff is a genius, but don't just take my word for it. ...
CRM industry analyst Denis Pombriant noted that RightNow is better positioned to file an IPO than it was four years ago, adding that the company has done its homework during the interim "RightNow has done a good job of managing and growing the company over the past few years,"...
CRM industry analyst Denis Pombriant said that it is not clear which of the two customer-centric approaches Best Buy is targeting -- getting customers to buy what is already in stock, or asking them what products they would like to see the company offer "It appears to me that ...
Tom Siebel announced this week that he is giving up the daily grind of running the company he started and instead plans to concentrate on his role as chairman of the board. Taking over as CEO is Mike Lawrie, a 26-year IBM veteran ...
According to Denis Pombriant, founder of Beagle Research Group, VoIP is a smart play, especially for internal communications, when a global enterprise wants to connect hundreds of geographically dispersed offices around the globe ...
Use of software from firms like Keynote Systems and Mercury Interactive is becoming more of a necessity than a luxury for companies of all sizes, although large companies tend to need monitoring and optimization to a greater degree than smaller firms, according to Beagle Research founder Denis Pombriant...
"I think we're really at a turning point in the industry," said Denis Pombriant, Beagle Research analyst and founder. He told CRM Buyer that Linux' success has made CRM vendors consider improving their applications' ability to interact with it. "I suspect we'll see more applications build on open source, or at least pieces of those applications," he noted...
Denis Pombriant, founder and analyst at Beagle Research, told CRM Buyer that this software release is a significant one, both for salesforce.com and the industry as a whole "What it brings to the table is customizability," he said. "That's one of the three big issues, the othe...
Denis Pombriant, CRM industry analyst and managing principal of Beagle Research Group, told CRM Buyer that he did not see this particular solution coming "It's one of those 'aha' moments that makes perfect sense once it is in front of you," Pombriant said. "The baby boom is th...
CRM industry analyst Denis Pombriant told CRM Buyer that vendors SAP and NetSuite (and, to a lesser extent, SFDC) have initiated a trend to integrate more data from ERP and SCM applications into CRM applications to provide a 360-degree customer view "That is a valid and valuab...
Aberdeen Group vice president Denis Pombriant told CRM Buyer that many vendors charge additional fees after the initial purchase that should be considered in any such decision "Vendors have a way of throwing software or training into the deal," he said. "If you have those alre...
Moreover, CRM industry analyst Denis Pombriant told CRM Buyer, "Unlike many of its competitors, [UpShot] offers an extensive set of implementation and training services." ...
CRM industry analyst Denis Pombriant told CRM Buyer that Office Edition provides additional validation of Salesforce.com's vision and functionality through its ability to integrate standard, off-the-shelf applications into hosted ones At the same time, Pombriant noted, Salesfo...
In a recent white paper, Denis Pombriant, vice president and research director of CRM at Aberdeen Group, wrote that salesforce.com's sforce 2.0 application platform "could do for application development and the software business in general what salesforce.com's CRM product has done for CRM. If that is so, it will be sforce rather than hosted CRM that is the true disruptive innovation."
Why the sudden infatuation with hosted CRM? The most obvious reason is its cost relative to the traditional on-premise solutions sold by companies like PeopleSoft and Siebel (though Siebel now has partnered with IBM to move into the hosted arena as well). Aberdeen vice president and director of CRM research Denis Pombriant told CRM Buyer that setup costs for hosted CRM solutions approach zero.
"The concern among marketers is that spam comes to mean all commercial e-mail, not just the stuff that is not targeted and not wanted," GartnerG2 analyst Denise Garcia told the E-Commerce Times. "That's a major concern because good e-mail marketing is still effective." ...
GartnerG2 analyst Denise Garcia said legitimate marketers also should support good anti-spam rules, since they will help calm the noise and clear the clutter that has helped drain some of the effectiveness of e-mail marketing, which remains extremely powerful when targeted properly...
Denis Pombriant, vice president and managing director at Aberdeen Group, agreed, telling the E-Commerce Times that the technology adoption curve is becoming more granular,reflecting a shift away from the monolithic enterprise market and into the swarming SMB market. "Our research shows that the torch is being passed from early adopters to the early majority," he said...
These self-published Web diaries are creeping into the public eye as legitimate, if quirky, sources of news and information. By influencing blog publishers, a company can relay its message to the public and pick up some credibility along the way, according to Denise Garcia, a research director focused on online marketing at Gartner.
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