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Results 1-2 of 2 for Bill Rogers

Harnessing the Power of Community for E-Commerce Success

How we communicate has always had a dramatic impact on business. The telephone made the "sales call" possible; soap company advertising created a whole genre of radio and TV programming; the Internet enabled the "live demo." Business is about connecting with your consumer, and the earlier your company takes advantage of emerging communication opportunities, the more likely you will own the consumer relationship around which you can build your business.

Is Your Content Management Platform Socially Acceptable?

The digital channel, from Web sites to mobile applications to cross-platform social networks, is the future of marketing. In that channel, social media is changing the expectations of consumers. Consumers now demand more transparency from companies. They want more than just the one-way conversation of traditional advertising ...

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