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Results 1-2 of 2 for Danay Escanaverino

Targeting the Online Hispanic Market, Lost in Translation

The Hispanic market has been riding the headlines for the past couple of years as one of the fastest growing sectors of marketing. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, Hispanics are entering cyberspace at a rapid pace with over 14 million U.S Hispanics online. Yet the companies successfully targeting them online in the direct response arena are few and far between. Why is it that something which seems like such low hanging fruit is so difficult to make successful?...

How the Affiliate Marketing Industry Is Dealing With Fraud

Approximately 10 years old, the affiliate marketing industry is one of the newest in performance marketing. Legalities, best practices and associations are in their infancy stages. That said, affiliate fraud is rampant ...

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