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5 Effective Ways to Reduce E-Commerce Churn

The subscription model forms the backbone of the revenue streams of many Software as a Service companies. In fact, more than 90 percent of software providers expected to migrate to a subscription-based business model by 2022, according a Gartner report published last year. Despite the higher rates of adoption, companies often struggle with keeping subscription customers, leading to high churn rates and lost revenue.

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