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EXPERT ADVICE

B2B vs. B2C CRM: What’s the Diff?

CRM solutions have a long history of helping B2B marketers achieve greater ROI from their leads. Yet for companies that sell their products and services direct to consumers, CRM solutions frequently miss the mark. A quick Google search for CRM helps prove this: The search returns plenty of B2B products, but sifting through the results to find solutions designed specifically for the B2C sale is like finding a needle in a haystack...

How often do you receive an email that you suspect is fraudulent?
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