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Results 1-2 of 2 for Jim Dicso
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The True Measure of a Marketing Campaign’s Worth

Last-click attribution assigns the entire value of a conversion to the last campaign the consumer clicked prior to converting. Naturally, last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier in the funnel. ...

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Peering Into the Future of Online Video

2010 saw many large retailers experiment with online video. ...

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