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The Greenwashing Effect: Americans Are Becoming Eco-Cynical

It's not news that industry leaders in many markets are rushing to join the "earth friendly" revolution. Their "green" initiatives range from new eco-friendly products, such as paper towels made of recycled paper, to corporate programs promoting community involvement, such as Dell's "Plant a Tree for Me," which allows customers to add US$4 to their printer purchase to offset carbon dioxide by planting a tree.

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