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Consumerloyalty has become such a ubiquitous goal for marketers that its definition is murky, at best. Ten years ago, a loyal customer participated with a chosen brand more frequently than the average shopper ...
Software as a Service (SaaS) solutions have been around for years. However, until recently organizations only reluctantly engaged them, choosing instead expensive and complex custom software builds implemented solely within their enterprise systems ...
Online retailers more concerned about getting savvy shoppers to return to their sites versus winning new Web surfers are employing new technologies that enhance -- and differentiate -- their sites ...
A U.S. Department of Health and Human Services contract awarded in November 2005 charged Accenture Health & Life Sciences and three other tech developers with the creation of a fully-integrated health information system to connect healthcare communities ...
Historically, a Web service has been understood to be a software piece that enabled machines to interact over a network. That network may have been a closed-loop enterprise system or the Internet ...
Once CRM systems got their bugs worked out, ancillary solutions further developed and handheld devices became a favorite of top executives and field staffs alike. However, early mobile sales force automation (SFA) and other CRM offerings had their approach all wrong ...
The Payment Card Industry Security Standards Council (PCI) launched in September as a joint venture between Visa International, MasterCard Worldwide, Discover Financial Services, JCB and American Express to continuously improve the data security standard ...
When data loss or unintended exposure occurs, organizations face myriad challenges in communication and crisis management ...
As the technology that businesses depend on has diversified, new tools have enabled the capture and storage of minutia from operations and transactions ...
eBay business unit PayPal revolutionized the payments industry and catapulted e-commerce when it emerged as a credit card processor for person-to-person transactions on auction sites ...
Overall holiday sales for 2006 -- including both online transactions and sales at brick-and-mortar stores -- showed an increase of 4.4 percent over 2005, according to theNational Retail Federation (NRF) ...
The Health Insurance Portability and Privacy Act -- more commonly known by its acronym "HIPAA" -- targets specific electronic data and communication processes in medical organizations. Adopted in 1996, HIPAA sets standards for the use and disclosure of patient information ...
With the holidays approaching, many traditional and e-only marketers hope that the Web tools and designs they developed during 2006 ring in record sales over the Internet. To summarize what improvements online sellers made over the past 12 months, the E-Commerce Times talked to Jim Wehmann, vice president of global marketing for Minneapolis-based Digital River...
Integrated marketing communications is warming to the mobile phone, leveraging the tool that has become a natural, if high-tech, appendage to most consumers. Companies like Mobile Lime, Cellfire and NeoMedia Mobile deliver contests, coupons and points-based rewards programs through mobile phones for brand clients ...
Consumerloyalty has become such a ubiquitous goal for marketers that its definition is murky, at best. Ten years ago, a loyal customer participated with a chosen brand more frequently than the average shopper ...
Companies that outsource IT and business processes to Bangalore, Delhi and other Indian cities are losing productivity ...
There's an oft-heard slight in professional realms: "Those who can't do, teach." If taken seriously, this notion would leave marketers lost in their attempts to build consumer loyalty ...
Fans of online banking can hardly imagine how they lived without the channel. Just as snail-mailed personal correspondence has gone out of fashion in favor of e-mail and text messaging, so have snail-mailed account statements and bills ...
Since the events of Sept. 11, 2001 -- and more recently, Aug. 29, 2005 -- disaster recovery has moved to the forefront of executive minds in corporate America. Terrorist attacks and natural catastrophes have prompted reviews of data storage practices, customer care locations and tech support ...
As CRM solutions emerged, retailers with private-label credit cards and catalog operations adopted the technology with the clarity many other retailers lacked. They already had a wealth of information, and they understood that CRM provided a toolset for data analysis and optimization ...
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