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Getting the Biggest Bang for Your Social Media Marketing Buck

This story was originally published on Dec. 22, 2010, and is brought to you today as part of our Best of ECT News series. ...


9 Ways to Turn Up the Ringer on Mobile Marketing

While marketers have long pursued the mobile or "third" screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interaction. ...


7 Ways to Draw Strength From Your Online Customer Communities

Consumers today don't want to interact just with other consumers. Increasingly, they expect to interact and communicate directly with brands and companies themselves. ...


7 Ways to Get Your Social Media Marketing Money’s Worth

In the rush to Facebook, marketers are discovering that different kinds of content drive different kinds of results -- and different social networks respond in different ways. It was not that long ago that the experts warned that brands could not "sell" in social media, that the audience would rebel, and that social media efforts would fail. We have learned, however, that when done correctly, it absolutely is possible to promote goods and services to online fans and friends.

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